Frequently asked questions about Ad Networks
What ad networks work best for iGaming traffic?
For iGaming advertising, the most effective ad networks are PropellerAds, RichAds, TrafficStars, ClickAdilla, and ExoClick — all of which support iGaming verticals and provide push, pop, native, and display formats. Google and Facebook have strict iGaming policies requiring licensing verification before approving campaigns.
What traffic formats work for iGaming affiliate campaigns?
Push notifications, popunder ads, and native ads are the top-performing formats for iGaming affiliate campaigns. Push delivers high intent traffic with click-through rates of 0.5–2% for gambling offers. Pops generate volume at lower CPM. Native ads perform well for tier-1 markets where traditional display has high banner blindness.
What GEOs are allowed for iGaming advertising?
Allowed GEOs depend on the ad network and operator license. Most iGaming ad networks support CIS markets (Russia, Ukraine, Kazakhstan), LatAm (Brazil, Argentina, Mexico), Africa (Nigeria, Kenya), and parts of Asia (India, Philippines). US and UK advertising requires platform-level approval and operator licensing verification.