Market overview
Guinea-Bissau (GW) is a Tier-3 GEO in Worldwide with a population of ~2,000,000. Connectivity: internet penetration 16.0% and mobile traffic share ~0.0%. Gambling regulation: Restricted. Working verticals for affiliates: Sweepstakes. Primary payment methods: PayPal. Affiliates should verify local licensing, payment integrations, and platform ad policies before launching campaigns.
Working verticals
Verticals that convert best with Guinea-Bissau traffic — based on local regulation, payment habits and audience behaviour.
Traffic costs
Facebook CPM: $1-3. Google CPC: $0.1-0.5. TikTok CPM: $0.5-2. Push CPC: $0.10-0.25. Native CPC: $0.5-1.5.
Regulation & licensing
Legal status
Restricted
Gambling is restricted in Guinea-Bissau.
Regulator
No dedicated gambling regulator on record.
Payment methods
Payment systems and methods widely used in Guinea-Bissau for deposits, payouts and player transactions.
Tips for affiliates
Use mobile-first creatives for Guinea-Bissau as mobile traffic dominates. Localize landing pages and ad copy for the Worldwide market. Verify local licensing requirements before running iGaming campaigns.