Market overview
Italy (IT) is a Tier-1 GEO in Worldwide with a population of ~58,000,000. Connectivity: internet penetration 89.0% and mobile traffic share ~0.0%. Gambling regulation: Legal. Working verticals for affiliates: Gambling, Nutra, Sweepstakes, Dating, Finance. Primary payment methods: PayPal, Apple Pay. Affiliates should verify local licensing, payment integrations, and platform ad policies before launching campaigns.
Working verticals
Verticals that convert best with Italy traffic — based on local regulation, payment habits and audience behaviour.
Traffic costs
Facebook CPM: $8-15. Google CPC: $1-4. TikTok CPM: $5-10. Push CPC: $0.10-0.25. Native CPC: $0.5-1.5.
Regulation & licensing
Legal status
Legal
Gambling is legal in Italy.
Regulator
No dedicated gambling regulator on record.
Payment methods
Payment systems and methods widely used in Italy for deposits, payouts and player transactions.
Tips for affiliates
Use mobile-first creatives for Italy as mobile traffic dominates. Localize landing pages and ad copy for the Worldwide market. Verify local licensing requirements before running iGaming campaigns.