Country guide · Tier 1 market

Norway

Tier 1 Legal gambling Worldwide
Population
6M
Internet
98%
Mobile
0%
Status
Legal

Market overview

Norway (NO) is a Tier-1 GEO in Worldwide with a population of ~5,500,000. Connectivity: internet penetration 98.0% and mobile traffic share ~0.0%. Gambling regulation: Legal. Working verticals for affiliates: Gambling, Finance, E-commerce, Crypto, Nutra. Primary payment methods: PayPal, Apple Pay, Google Pay, Crypto. Affiliates should verify local licensing, payment integrations, and platform ad policies before launching campaigns.

Working verticals

Verticals that convert best with Norway traffic — based on local regulation, payment habits and audience behaviour.

Gambling Finance E-commerce Crypto Nutra

Traffic costs

Facebook CPM: $8-15. Google CPC: $1-4. TikTok CPM: $5-10. Push CPC: $0.10-0.25. Native CPC: $0.5-1.5.

Regulation & licensing

Legal status
Legal
Gambling is legal in Norway.
Regulator
No dedicated gambling regulator on record.

Payment methods

Payment systems and methods widely used in Norway for deposits, payouts and player transactions.

PayPal Apple Pay Google Pay Crypto

Tips for affiliates

Use mobile-first creatives for Norway as mobile traffic dominates. Localize landing pages and ad copy for the Worldwide market. Verify local licensing requirements before running iGaming campaigns.

Targeting Norway?

Find operators, affiliate programs and payment systems active in this market.