Frequently asked questions about Partner Programs
What is an iGaming affiliate program?
An iGaming affiliate program is a performance marketing arrangement where a casino or sportsbook operator pays affiliates (website owners, content creators, or traffic sources) a commission for referring new depositing players. Commission structures include RevShare (percentage of net revenue), CPA (fixed fee per player), and Hybrid (combination of both).
What is a typical RevShare rate in iGaming affiliate programs?
RevShare rates in iGaming affiliate programs typically range from 25% to 50% of net gaming revenue (NGR). Tier-1 programs targeting markets like the UK, Germany, and Canada tend to offer 30–45%. Some programs offer up to 50% for high-volume affiliates or exclusive partnership arrangements.
What does negative carryover mean in an affiliate program?
Negative carryover means that if referred players win more than they deposit in a given month (resulting in a negative revenue balance for the affiliate), that deficit carries forward to the next month. The affiliate earns nothing until the accumulated negative balance is offset by future player losses. Not all programs apply negative carryover — it is a critical term to review before signing.
What is the difference between CPA and RevShare for affiliates?
CPA (Cost Per Acquisition) pays a fixed one-time payment — typically $50 to $400 — for each first-time depositing player. RevShare pays an ongoing percentage of each player's net losses for their lifetime on the platform. CPA provides immediate, predictable income; RevShare offers higher long-term earnings but requires player retention.
How do I compare affiliate programs?
Key comparison criteria include: commission model (CPA, RevShare, Hybrid), rate percentages, payment frequency (weekly, bi-weekly, monthly), minimum payout threshold, negative carryover policy, GEO restrictions, accepted traffic sources, and brand reputation. Use the iGamingB2B.net comparison tool to evaluate 2–3 programs side by side.