Manager, iGaming CRM Lifecycle Execution - Caesars Entertainment

The Manager, of iGaming CRM Lifecycle Execution will set, manage and implement our player retention strategies and processes from planning and costing, to building campaigns coupled with CRM execution and revenue management leadership. They will work closely with promotion strategy team to segment databases, creating a truly personalized communication strategy across all channels for all lifecycle campaigns.

DIRECTLY SUPERVISES (PLEASE LIST POSITION TITLES):
• CRM Lifecycle Execution Coordinators or Specialists

CRM Optimove Player Retention Lifecycle Marketing A/B Testing