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Affiliate Tools · Revenue Projection

iGaming commission calculator

Compare RevShare, CPA, and Hybrid commission models side by side. Input your traffic metrics and see projected monthly and yearly earnings in real time.

Your traffic & players

5,000
100100K
6%
1%50%

Share of clicks that become first-time depositors. Targeted iGaming traffic: usually 2–8%.

50
5500
3
120

How many times per month an average active player deposits. Casino: 3–8, sports: 2–5.

35%
10%60%

NGR as a share of net deposits - the shorthand affiliates use instead of modelling turnover. Casino: 25–45%, sportsbook: 20–35%.

Commission models

30%
5%60%
175
20500
100
20%
40%

Percentage of active players who stop depositing each month. Affects RevShare long-term.

Projected earnings

Monthly FTDs
750
Active players (mo. 1)
750
RevShare
30% of net gaming revenue
$0
per month
Yearly: $0 3-year total: $0
CPA
$175 per first-time depositor
$0
per month
Yearly: $0 3-year total: $0
Hybrid BEST?
$100 CPA + 20% RevShare
$0
per month
Yearly: $0 3-year total: $0
Monthly comparison
RevShare
$0
CPA
$0
Hybrid
$0
Recommendation: Adjust sliders to see which model fits your traffic best.

How iGaming commission models work

RevShare

You earn a percentage of the operator's net gaming revenue (NGR) from your referred players. Best for long-term, high-value traffic.

CPA

You earn a fixed one-time payment per first-time depositor. Best for high-volume, low-retention traffic. Predictable income.

Hybrid

Lower CPA upfront + lower RevShare ongoing. Balances immediate cash with long-term upside. Most operators offer this.

Key terms

NGR (Net Gaming Revenue) = total player deposits minus winnings minus bonuses. This is the operator's gross revenue from which your RevShare is calculated.

FTD (First-Time Deposit) = a new player who makes their first real-money deposit. CPA is paid per FTD.

NGR margin = net gaming revenue as a share of net player deposits. A practical shorthand affiliates use instead of modelling turnover and house edge directly - casino is typically 25–45%, sportsbook 20–35%.

Churn = percentage of active players who stop depositing each month. Higher churn reduces RevShare earnings over time, while CPA is unaffected.

Negative carryover = when a player wins big, the operator may carry the negative balance to next month, reducing your RevShare. Some programs have no negative carryover - always check terms.

Find the best affiliate programs

Browse our directory of 5,000+ iGaming companies including direct advertisers and affiliate networks. Compare RevShare, CPA, and hybrid deals from verified programs.

CPA, RevShare and hybrid - what you are actually choosing between

Under CPA (cost per acquisition) the operator pays a fixed amount for each player who makes a qualifying first deposit, and owes nothing after that. Under RevShare the operator pays a monthly percentage - commonly 25–45% - of the net gaming revenue that cohort of players generates, for as long as they keep playing. A hybrid pays a smaller CPA up front plus a smaller ongoing RevShare. This calculator projects each structure from the same traffic assumptions so you can see which one pays you more over the deal's life, not just in month one.

The inputs that decide it

Three numbers move the answer more than any other: monthly churn (what share of players stop each month), average net deposits per active player, and the NGR margin - net gaming revenue as a percentage of those net deposits. High churn and modest deposits favour taking the money up front with CPA. Low churn, high deposit value and a healthy margin make RevShare compound into the larger total. Hybrid is the sensible default when retention is genuinely unknown.

What it does not model

Negative carryover (a losing month reducing next month's RevShare) is a separate calculation - use the negative carryover tool for that. The projection also assumes the operator pays on time and reports NGR honestly, that the deal terms do not change, and that your traffic quality holds steady over the projection window. Shorten the window if any of those are shaky.

Frequently asked questions

Is CPA or RevShare better?
CPA pays a fixed amount per first-time depositor with no long-term exposure - good for volume. RevShare pays a monthly percentage of NGR and rewards traffic that retains. Hybrid blends both.
What is NGR margin in this calculator?
Net gaming revenue as a share of net player deposits - the shorthand affiliates use instead of modelling turnover and house edge. Casino is typically 25–45%.
Why does the model sometimes favour CPA over RevShare?
For high-volume traffic with uncertain retention, upfront CPA beats a slowly compounding RevShare. Lower churn and higher deposit value tip it back toward RevShare.
What churn rate should I assume?
For casino traffic, 20–40% of active players lost per month is a common range; sportsbook is often lower between events and spikes after them. If you have your own cohort data, use it - churn is the single biggest driver of the CPA-vs-RevShare answer.
Does the calculator account for the qualification criteria on a CPA deal?
Only through the conversion rate you enter. In a real deal the minimum deposit, minimum wager or active-days requirement decides which first-time depositors actually count - set your FTD-to-qualified rate to reflect that.
How long should the projection window be?
Long enough to capture the RevShare tail - 12 months is typical, 24 for very sticky traffic. A short window structurally favours CPA because it cuts off the RevShare compounding before it matters.
Can I compare two specific deals from different networks?
Run the calculator once per deal with that deal's CPA amount, RevShare percentage and any hybrid split, keeping the traffic assumptions identical. The affiliate program terms tool is the place to line up the headline terms side by side first.
Is anything I enter here saved?
No. The projection runs entirely in your browser; nothing is transmitted or stored.

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