Market intelligence · 65 markets

iGaming market intelligence 2026

Data-driven overview of 65 iGaming markets worldwide: regulatory tier, operator count, gross gaming revenue, top brand by share-of-demand and the latest reporting period - all comparable on one screen.

Markets tracked

With GGR data

$32.1 Bn

Total GGR (USD-eq)

Tier-1 regulated

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Showing 0 of 65 markets

24 with GGR · 61 with demand data

Country	Tier	Brands	GGR	Top brand	Period
Australia AU	Tier 1	477	AUD 380.0 Mn Mar 2025	Jackpot Capital SoD 6.5%	Sep 2026
Brazil BR	Tier 1	368	BRL 15.0 Bn Dec 2024	Betano SoD 10.4%	Sep 2026
United Kingdom GB	Tier 1	620	GBP 2.1 Bn Mar 2025	bet365 SoD 5.8%	Sep 2026
Germany DE	Tier 1	508	EUR 1.1 Bn Mar 2025	Lotto24 Casino DE SoD 4.6%	Sep 2026
Canada CA	Tier 1	594	CAD 2.4 Bn Dec 2024	JackpotCity SoD 5.6%	Sep 2026
United States US	Tier 1	596	USD 2.2 Bn Mar 2025	Yeti SoD 4.6%	Sep 2026
Austria AT	Tier 2	234	-	bet365 SoD 5.4%	Sep 2026
Argentina AR	Tier 2	86	-	Sportsbet SoD 5.6%	Sep 2026
Belgium BE	Tier 2	234	EUR 700.0 Mn Dec 2024	Circus SoD 7.5%	Sep 2026
Bulgaria BG	Tier 2	234	-	Winbet SoD 7.6%	Sep 2026
Hungary HU	Tier 2	180	-	Vegas Casino HU SoD 4.5%	Sep 2026
Vietnam VN	Tier 2	234	-	M88 SoD 11.7%	Sep 2026
Ghana GH	Tier 2	234	-	Sportybet SoD 15.2%	Sep 2026
Greece GR	Tier 2	234	EUR 1.1 Bn Dec 2024	Stoiximan SoD 10.0%	Sep 2026
Denmark DK	Tier 2	452	DKK 2.2 Bn Mar 2025	Danske Spil SoD 8.5%	Sep 2026
Egypt EG	Tier 2	287	-	1xBet SoD 5.9%	Sep 2026
Israel IL	Tier 2	181	-	bet365 SoD 10.9%	Sep 2026
India IN	Tier 2	324	-	Parimatch SoD 9.0%	Sep 2026
Indonesia ID	Tier 2	182	-	1win SoD 5.9%	Sep 2026
Ireland IE	Tier 2	234	-	Paddy Power SoD 5.1%	Sep 2026
Spain ES	Tier 2	536	EUR 450.0 Mn Mar 2025	bet365 SoD 9.5%	Sep 2026
Italy IT	Tier 2	426	EUR 1.4 Bn Mar 2025	Sisal SoD 9.1%	Sep 2026
Kenya KE	Tier 2	348	USD 800.0 Mn Dec 2024	Betika SoD 7.9%	Sep 2026
Colombia CO	Tier 2	86	COP 1.20 Tn Dec 2024	Rushbet SoD 6.0%	Sep 2026
Costa Rica CR	Tier 2	233	-	DoradoBet SoD 17.9%	Sep 2026
Latvia LV	Tier 2	234	-	Optibet SoD 9.4%	Sep 2026
Lithuania LT	Tier 2	234	-	TOPsport SoD 12.8%	Sep 2026
Malaysia MY	Tier 2	308	-	BK8 SoD 7.0%	Sep 2026
Malta MT	Tier 2	234	EUR 3.2 Bn Dec 2024	bet365 SoD 8.8%	Sep 2026
Morocco MA	Tier 2	288	-	1xBet SoD 6.8%	Sep 2026
Mexico MX	Tier 2	86	-	Caliente SoD 4.4%	Sep 2026
Nigeria NG	Tier 2	349	USD 2.0 Bn Dec 2024	Sportybet SoD 7.5%	Sep 2026
Netherlands NL	Tier 2	438	EUR 380.0 Mn Mar 2025	TOTO SoD 5.2%	Sep 2026
New Zealand NZ	Tier 2	233	-	One Casino FI SoD 3.5%	Sep 2026
United Arab Emirates AE	Tier 2	288	-	Betpawa SoD 7.7%	Sep 2026
Panama PA	Tier 2	234	-	Codere SoD 12.7%	Sep 2026
Peru PE	Tier 2	234	-	Apuesta Total SoD 9.4%	Sep 2026
Poland PL	Tier 2	231	-	Total Casino SoD 5.0%	Sep 2026
Portugal PT	Tier 2	234	EUR 310.0 Mn Dec 2024	Solverde.pt SoD 8.3%	Sep 2026
Romania RO	Tier 2	234	RON 1.6 Bn Dec 2024	Superbet SoD 7.3%	Sep 2026
Serbia RS	Tier 2	194	-	MaxBet SoD 8.1%	Sep 2026
Singapore SG	Tier 2	497	-	TOTO SoD 10.7%	Sep 2026
Thailand TH	Tier 2	234	-	bet365 SoD 8.5%	Sep 2026
Taiwan TW	Tier 2	268	-	TOTO SoD 11.1%	Sep 2026
Turkey TR	Tier 2	234	-	Holiganbet SoD 8.4%	Sep 2026
Ukraine UA	Tier 2	234	-	Gama SoD 9.4%	Sep 2026
Uruguay UY	Tier 2	234	-	TOTO SoD 15.8%	Sep 2026
Philippines PH	Tier 2	330	PHP 310.0 Bn Dec 2024	Casino Plus SoD 8.2%	Sep 2026
Finland FI	Tier 2	234	EUR 1.7 Bn Dec 2024	Veikkaus SoD 3.7%	Sep 2026
France FR	Tier 2	437	EUR 720.0 Mn Mar 2025	Winamax SoD 9.0%	Sep 2026
Croatia HR	Tier 2	234	-	SuperSport SoD 11.7%	Sep 2026
Czech Republic CZ	Tier 2	234	CZK 14.5 Bn Dec 2024	Fortuna SoD 6.8%	Sep 2026
Chile CL	Tier 2	234	-	Betano SoD 8.9%	Sep 2026
Switzerland CH	Tier 2	234	-	bet365 SoD 7.7%	Sep 2026
Sweden SE	Tier 2	234	SEK 7.2 Bn Mar 2025	Svenska Spel SoD 4.7%	Sep 2026
Estonia EE	Tier 2	234	-	OlyBet SoD 9.2%	Sep 2026
South Africa ZA	Tier 2	350	ZAR 3.5 Bn Dec 2024	Betway SoD 5.0%	Sep 2026
South Korea KR	Tier 2	234	-	1xBet SoD 14.9%	Sep 2026
Japan JP	Tier 2	234	-	TOTO SoD 19.6%	Sep 2026
Kazakhstan KZ	Tier 3	206	-	Olimp SoD 21.2%	Sep 2026
Saudi Arabia SA	Tier 3	104	-	Sportybet SoD 5.6%	Sep 2026
Georgia GE	Tier 3	-	-	-	-
Norway NO	Tier 3	-	-	-	-
Russia RU	Tier 3	-	-	-	-
Tanzania TZ	Tier 3	-	-	-	-

Top brand Jackpot Capital

Top brand Lotto24 Casino DE

Top brand JackpotCity

Top brand Vegas Casino HU

Top brand Danske Spil

Top brand Paddy Power

Top brand One Casino FI

3.5% SoD

United Arab Emirates AE

Top brand Apuesta Total

Top brand Total Casino

Top brand Solverde.pt

Top brand Casino Plus

Top brand Svenska Spel

Tiers: Tier 1 · Regulated (6) Tier 2 · Emerging (53) Tier 3 · Grey market (6)

Methodology. Tiers reflect regulatory status: Tier 1 markets have a local licensing authority and published GGR; Tier 2 are newly regulated or pending; Tier 3 are grey markets with no local license. GGR is reported in the regulator's native currency and links to the original source (opens in a new tab with rel="noopener nofollow"). The aggregate total in the hero is a USD-equivalent sum computed using indicative FX rates. Share-of-demand reflects the latest observable period per market. GGR figures for 24 markets are taken directly from official regulator publications (UKGC, ANJ, ADM, DGOJ, GGL, MGA, PAGCOR, Coljuegos, iGaming Ontario, AGA and others) - the source link sits on each market row. The data is free to cite with attribution to iGamingB2B Market Intelligence. How each market is regulated is on the jurisdictions and regulators pages. Download the market dataset (CSV, with sources)

Related iGaming data

Trust Score Index - operator trust scores & regulator-blocklist screening
Affiliate Deal-Terms Report - RevShare / CPA / hybrid deal terms
Slot RTP Report - average slot RTP by release year, 8,987 games

methodology

How market intelligence works

The dashboard aggregates comparable signals across 65 iGaming jurisdictions. These answers explain how tiers are assigned, how GGR is sourced, and how the top brand is determined.

What is iGaming market intelligence?

Market intelligence in the iGaming context is the structured aggregation of comparable signals across regulated and emerging gambling jurisdictions: regulator-published gross gaming revenue (GGR), operator counts, share-of-demand for top brands, and the regulatory tier of each market. The dashboard presents these signals side-by-side so B2B teams - operators, suppliers, affiliates, investors and compliance - can compare markets on a like-for-like basis rather than relying on scattered regulator PDFs.

How are the 65 markets selected?

The 65 markets cover every jurisdiction with meaningful iGaming activity: fully regulated tier-1 markets (UK, Germany, Italy, Spain, Sweden, Romania, Greece, North America), emerging tier-2 markets with new or pending regulation (Brazil, Peru, Netherlands), and tier-3 grey markets where operators are active but no local regulator exists. Markets are excluded only if iGaming activity is negligible or fully suppressed with zero observable demand.

What do the tiers 1, 2 and 3 mean?

Tier 1 (green) marks fully regulated markets with a local licensing authority, published GGR data, and active enforcement - for example the UK, Sweden, Romania or Italy. Tier 2 (amber) covers emerging markets with new regulation in force or pending (Brazil post-2025, Peru, Netherlands). Tier 3 (grey) covers markets where iGaming is not locally licensed but operators are visibly active via offshore licenses; no official GGR is published and demand is estimated from share-of-demand signals.

How is GGR calculated and why do currencies differ?

GGR (gross gaming revenue) is the total amount wagered minus winnings paid out, as published by each market's regulator. Regulators report in their local currency: BRL for Brazil, EUR for Germany, GBP for the United Kingdom. The dashboard preserves the native currency on each row rather than converting at a single snapshot FX rate, which would distort year-on-year comparisons. The aggregate "$total GGR" figure in the hero is a USD-equivalent sum computed using indicative FX rates.

What is share-of-demand and how is the top brand determined?

Share-of-demand (SoD) is the percentage of operator-level demand attributable to a single brand within a market, derived from observable signals such as operator lobbies, brand search volume, and tracker data. For each market, the top brand is the operator with the highest SoD percentage in the latest reporting period. The figure is shown alongside the brand name and the period it refers to, so it can be reproduced.

How often is the dashboard updated?

GGR figures are refreshed when each regulator publishes a new reporting period - typically quarterly, though some regulators (UK, Sweden) publish monthly. Brands counts and share-of-demand signals refresh on a rolling monthly cycle. The "latest period" column on each row indicates the exact period the GGR figure refers to, so the freshness of every cell is transparent.

Can I use this data for my own market reports?

Yes. The dashboard is published as an open reference for the iGaming B2B industry. Each GGR figure links to the originating regulator source via an external-link icon (opens in a new tab with rel="nofollow noopener"), so any number can be cited back to its primary publication. Aggregated or derivative figures should cite this page.

Why are country names shown in English but the source data is multilingual?

The underlying dataset aggregates regulator publications across multiple native languages. For consistency on an English-language B2B directory, country names are normalised to their canonical English form (Brazil, Germany, United Kingdom) while the ISO country code (br, de, gb) is preserved alongside the flag emoji to remove any ambiguity.

Data report, 2026

iGaming Brand Search-Demand Index 2026

Real search demand for 653 iGaming brands across 61 countries over 12 months (07/25–06/26). 6.42 B searches tracked in total. It shows which brands and markets drive demand - a measure of search interest, not player outcomes.

Most-searched brands (12 mo)

	Brand	Searches	Markets
1	Betano	898.6 M	56
2	bet365	569.6 M	61
3	Betway	521.9 M	61
4	Hollywoodbets	434.8 M	49
5	Sportybet	269.6 M	50
6	Superbet	257.7 M	52
7	Betika	150.5 M	48
8	Betnacional	97.5 M	53
9	Apuesta Total	93.9 M	51
10	1xBet	83.4 M	61
11	Stake	78.1 M	60
12	Sportingbet	70.9 M	51
13	Parimatch	64.7 M	61
14	Betsson	63.8 M	60
15	Bet9ja	63.6 M	50

Largest demand markets

Country	Searches	Brands	Top brand
🇧🇷 Brazil	1.66 B	367	Betano
🇿🇦 South Africa	995.1 M	348	Betway
🇬🇧 United Kingdom	417.1 M	594	bet365
🇳🇬 Nigeria	310.1 M	348	Sportybet
🇮🇹 Italy	301.1 M	425	Sisal
🇮🇳 India	222.9 M	323	Parimatch
🇵🇪 Peru	221.1 M	233	Apuesta Total
🇰🇪 Kenya	218.6 M	347	Betika
🇹🇷 Turkey	144.0 M	233	Holiganbet
🇺🇸 United States	140.5 M	594	Yeti
🇩🇪 Germany	119.7 M	437	Tipico
🇵🇱 Poland	118.4 M	230	Total Casino
🇦🇷 Argentina	116.8 M	85	Betano
🇧🇬 Bulgaria	106.6 M	233	Winbet
🇷🇴 Romania	96.5 M	233	Superbet

Total search demand by month

07/25

08/25

09/25

10/25

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

Methodology: monthly brand-name search volume, aggregated across 61 countries over 12 months. "Searches" is the period sum; "Top brand" is the highest-volume brand in that country. Figures reflect total brand search interest, not gameplay or bonus-hunting queries.

Download the data (CSV): by brand, by country, brand × country

Free to cite with attribution to the iGamingB2B Brand Search-Demand Index. See also the Trust Score Index and the Affiliate Deal-Terms Report.

Cite as: iGamingB2B Brand Search-Demand Index, September 2026 - https://igamingb2b.net/market-intelligence/