Sweden iGaming market

Top brands by share of demand

Share of demand (SoD) measures the percentage of branded search demand captured by each operator in Sweden. Period: Jul 2026. Click a brand to view its trust score, licenses and market coverage.

GGR data source

SEK 7.2 Bn (ggr) - market total q1 for period Mar 2025.

Market Analysis

Sweden is classified as a Tier-2 market in the iGaming industry. The gross gaming revenue (GGR) of SEK 7.2 Bn for the period Mar 2025 provides a quantitative baseline for sizing the market and benchmarking it against other jurisdictions. With 234 active brands tracked, the market is highly competitive, with significant operator fragmentation. The leading brand, Svenska Spel, holds a 4.7% share of demand, followed by Expekt Casino SE at 4.2%. For affiliates and operators evaluating market entry, the demand distribution among top brands indicates the level of consolidation and the potential for new brands to capture share. Tier-2 markets often present a balance between available demand and competitive intensity, making them attractive for expansion-minded operators.

All market data on this page is sourced from public regulatory filings and proprietary demand tracking. For the regulatory context, licensing requirements and operator landscape, see the Sweden country guide, or compare licensing options in the Sweden jurisdiction profile.