Affiliate (15)
RevShare
RevShare (Revenue Share) is the foundational commission model in iGaming affiliate marketing, under which an affiliate earns a recurring percentage of the Net …
CPA
CPA (Cost Per Acquisition) is a fixed, one-time commission model in which an affiliate is paid a predetermined amount for each new player who registers and mak…
Hybrid
Hybrid is a commission structure in iGaming affiliate marketing that blends CPA and RevShare into a single deal, giving affiliates an immediate cash payment pe…
FTD
FTD (First-Time Deposit) refers to a new player who makes their first real-money deposit at an online casino or sportsbook after being referred through an affi…
NGR
NGR (Net Gaming Revenue) is the core financial metric in iGaming that represents an operator's actual retained revenue after all major deductions, and it serve…
GGR
GGR (Gross Gaming Revenue) is the standard industry measure of an operator's revenue from gambling activity before any deductions for bonuses, promotional cost…
Negative carryover
Negative carryover is a contractual clause in RevShare affiliate agreements stating that if an operator's Net Gaming Revenue (NGR) from an affiliate's referred…
No negative carryover
No negative carryover is a favorable RevShare contract term guaranteeing that an affiliate's commission balance resets to zero at the start of each reporting p…
Tracker
A tracker is the unique tracking link, code, or pixel-based identifier assigned to each affiliate by an operator's affiliate platform, used to attribute referr…
Smartlink
A smartlink is an advanced, dynamic affiliate tracking link that automatically routes each individual visitor to the operator offer most likely to convert base…
Sub-affiliate
A sub-affiliate is an affiliate marketer who joins an operator's or affiliate network's program after being referred by another, already-established affiliate,…
Cookie lifetime
Cookie lifetime refers to the length of time a tracking cookie remains active and valid in a visitor's browser after they click an affiliate link, determining …
Minimum payout
Minimum payout is the earnings threshold set by an operator or affiliate network that an affiliate must accumulate before a payment is actually processed and r…
Lifetime revenue
Lifetime revenue, in the context of iGaming affiliate marketing, refers to the total cumulative earnings an affiliate generates from a single referred player o…
Tiered RevShare
Tiered RevShare is a revenue-sharing commission structure in which the percentage an affiliate earns increases progressively as the total Net Gaming Revenue (N…
Casino (16)
RTP
RTP (Return to Player) is a statistical measure expressing the percentage of all wagers placed on a casino game — most commonly slots, but also applicable to t…
House edge
House edge is the mathematical advantage a casino or gambling operator holds over players in any given game, expressed as a percentage of each wager that the o…
Variance
Variance, in the context of casino games and particularly slots, is a statistical measure of how much actual outcomes over a given number of spins or rounds ar…
Volatility
Volatility is a term used almost interchangeably with variance to describe the risk profile and payout distribution of a slot game — how dramatically a player'…
Hit frequency
Hit frequency is a statistical measure in slot game design representing the percentage of spins that result in any winning combination at all, regardless of ho…
Jackpot
A jackpot is the largest prize available within a casino game, often structured as either a fixed maximum payout defined within the game's standard paytable, o…
Progressive jackpot
A progressive jackpot is a prize pool that grows with every bet placed on a linked game until a player triggers the winning combination. It has no fixed maximu…
Free spins
Free spins are a casino promotional tool that grants players a set number of slot rounds without deducting from their cash balance. They are used in welcome pa…
Wagering requirement
A wagering requirement is the multiple of a bonus amount, and sometimes the deposit, that a player must bet before bonus winnings become withdrawable cash. It …
Live casino
Live casino is a real-time streaming product where human dealers run table games from studios or land-based casino floors, with outcomes broadcast to online pl…
RNG
RNG, or Random Number Generator, is the algorithmic engine that produces unpredictable outcomes for digital casino games. It is the foundational technology tha…
Crash game
A crash game is a fast-paced gambling format where a multiplier rises from 1.00x upward and can crash at any moment. Players must cash out before the crash to …
Provably fair
Provably fair is a verification system that lets players independently confirm that the outcome of a casino round was not manipulated. It originated in crypto …
Welcome bonus
A welcome bonus is the promotional package offered to new players on their first deposit or registration. It is the primary acquisition tool for online casinos…
Sticky bonus
A sticky bonus is a promotional credit that cannot be withdrawn, only used to place bets. When a player requests a withdrawal, the sticky bonus amount is remov…
Slot tournament
A slot tournament is a time-limited competition where players earn points by playing selected slot games, with prizes awarded to those who top the leaderboard.…
Compliance (8)
License
In the iGaming industry, a licence is an official legal authorisation granted by a government-appointed regulatory body permitting a company to offer gambling …
MGA
The Malta Gaming Authority (MGA) is the primary regulatory body for gaming activities in Malta and is widely regarded as the most prestigious gambling regulato…
UKGC
The UK Gambling Commission (UKGC) is the statutory regulator for commercial gambling in Great Britain, established under the Gambling Act 2005 and headquartere…
Curaçao
Curaçao is an autonomous constituent country of the Kingdom of the Netherlands in the Caribbean that has operated one of the most widely used offshore gambling…
Responsible gaming
Responsible gaming (RG) is the framework of regulatory obligations, platform tools, and organisational policies that iGaming operators implement to identify, p…
Self-exclusion
Self-exclusion is a formal responsible gaming mechanism allowing a player to voluntarily and permanently (for the duration chosen) remove themselves from activ…
G4 certification
G4 certification, awarded by the Global Gambling Guidance Group (G4), is an internationally recognised voluntary certification standard verifying that an iGami…
Age verification
Age verification is the mandatory process through which iGaming operators confirm that a player is of legal gambling age — 18 years in most jurisdictions, 21 y…
Marketing (12)
SEO
SEO, or Search Engine Optimization, is the practice of improving a website positions in organic search results for targeted commercial keywords. In iGaming, or…
SERP
SERP, or Search Engine Results Page, is the page displayed by a search engine in response to a query. In iGaming SEO, SERP features like featured snippets, FAQ…
Conversion rate
Conversion rate is the percentage of visitors who complete a target action, such as signing up, depositing, or wagering. It is the primary metric for evaluatin…
Landing page
A landing page is a single web page designed to convert visitors into a specific action, such as signing up or depositing. In iGaming, landing pages are used b…
Retention
Retention in iGaming is the set of strategies and tactics used to keep existing players active and depositing over time. It is typically measured by retention …
Churn
Churn is the rate at which players stop being active on an iGaming site over a given period. It is the inverse of retention and is one of the most important me…
VIP
VIP in iGaming refers to high-value players who receive premium service, dedicated account management, and bespoke bonuses. VIP programs are typically structur…
Loyalty program
A loyalty program is a structured system that rewards players for ongoing play with points, tiers, and redeemable perks. It is the primary retention mechanic f…
Bonus abuse
Bonus abuse is the systematic exploitation of casino promotional offers to extract financial value without intent to become a long-term player. Bonus hunters c…
Multi-accounting
Multi-accounting is the practice of one person creating multiple accounts at the same operator, usually to abuse bonuses, evade self-exclusion, or launder fund…
Geo-targeting
Geo-targeting is the practice of delivering different content, offers, or restrictions based on the geographic location of the visitor. In iGaming, it is essen…
A/B testing
A/B testing is a controlled experiment where two variants of a page, email, or offer are shown to different user groups to determine which performs better. It …
Payments (10)
PSP
A Payment Service Provider (PSP) is a third-party company enabling merchants — including iGaming operators — to accept a wide range of electronic payment metho…
Chargeback
A chargeback is a forced transaction reversal initiated by the cardholder's issuing bank in response to a dispute, alleged fraud, or unrecognised charge. When …
Rolling reserve
A rolling reserve is a structured cash-flow holdback mechanism used by Payment Service Providers to protect against the financial risk of processing high-risk …
High-risk merchant
A high-risk merchant is a business that card networks (Visa, Mastercard), acquiring banks, and PSPs classify as presenting elevated probability of financial lo…
Crypto payments
Crypto payments refer to the acceptance of cryptocurrency transactions — most commonly Bitcoin (BTC), Ethereum (ETH), Tether (USDT), and Litecoin (LTC) — as de…
e-Wallet
An e-wallet (electronic wallet) is a digital payment instrument that allows users to store funds electronically and transact online without exposing bank accou…
Bank transfer
A bank transfer in iGaming refers to the direct movement of funds between the player's bank account and the operator's merchant account, processed through nati…
SEPA
SEPA (Single Euro Payments Area) is a European Union payment-integration initiative standardising euro-denominated electronic transactions across 36 member cou…
KYC
Know Your Customer (KYC) is the formal process through which iGaming operators verify the identity, age, and financial background of players as required by ant…
AML
Anti-Money Laundering (AML) refers to the body of laws, regulations, procedures, and controls that iGaming operators must implement to detect, prevent, and rep…
Sports (12)
Odds
Odds express the implied probability of a betting outcome and determine the potential payout. They are set by bookmakers using probability models with an embed…
Spread
The spread, or point spread, is a handicap applied by bookmakers to level the perceived difference between two teams. Bettors wager on whether the favored team…
Moneyline
Moneyline is a straight bet on which team or player will win a match outright, with no point spread involved. Odds reflect the perceived probability of each si…
Vig (Vigorish)
Vig, short for vigorish and also called juice or margin, is the commission a bookmaker builds into odds to guarantee a profit regardless of outcome. It is the …
Overround
Overround is the sum of implied probabilities across all outcomes in a betting market, expressed as a percentage above 100%. It measures the bookmaker margin a…
Accumulator (Acca)
An accumulator, also called an acca or parlay, is a single bet that combines multiple selections. All selections must win for the bet to pay, and the combined …
Cash out
Cash out lets a bettor settle a bet before the event has finished, locking in a guaranteed profit or limiting a loss. The payout is calculated from the current…
In-play betting
In-play betting, also called live betting, allows wagers to be placed during an event after it has started. Odds update continuously based on the score, time r…
Asian handicap
Asian handicap is a betting format that eliminates the draw by applying a half or quarter goal handicap to one side. It produces two possible outcomes instead …
Draw no bet
Draw no bet is a two-way soccer market where stakes are refunded if the match ends in a draw. It offers lower odds than the three-way moneyline but removes the…
Exchange betting
Exchange betting is a peer-to-peer wagering model where bettors bet against each other rather than against a bookmaker. The exchange operator takes a commissio…
Lay betting
Lay betting is the practice of betting against a specific outcome — taking on the role of the bookmaker rather than the punter. Instead of backing a selection …
Technology (11)
API
An Application Programming Interface (API) is a defined set of protocols, data formats, and endpoints allowing two separate software systems to communicate and…
Aggregator
In iGaming, an aggregator is a technology platform consolidating game content from multiple software providers — casino studios, slot developers, live dealer s…
Game provider
A game provider is a company that develops casino content such as slots, live dealer games, table games, and instant win titles and licenses it to operators. P…
Platform
A platform in iGaming is the software stack that runs an online casino or sportsbook, including player account management, game aggregation, payments, bonus en…
PAM
PAM, or Player Account Management, is the core module of an iGaming platform that handles player registration, authentication, KYC, wallets, and account state.…
Wallet
A wallet in iGaming is the system that stores player balances, processes deposits and withdrawals, and tracks transaction history. It can be a single shared ba…
CRM
CRM, or Customer Relationship Management, is the system that lets iGaming operators track player behavior, segment audiences, and deliver targeted campaigns ac…
CRM segmentation
CRM segmentation is the practice of dividing a player base into groups based on behavior, value, and lifecycle stage, so that marketing campaigns and retention…
Affiliate platform
An affiliate platform is the software that operators use to manage their affiliate program: tracker creation, commission calculation, reporting, payment proces…
White label
A white label is a turnkey iGaming solution where a provider supplies the platform, game content, licensing, and payments, and the operator brands and markets …
Turnkey
A turnkey iGaming solution is a delivered, ready-to-operate platform where the operator holds their own licence but the provider builds and configures the tech…