Creatives & ad policy

Ad policy word checker

Paste a creative and see which words and phrases tend to trip moderation on Meta, Google, TikTok and Yandex — with the reason and a safer angle.

Creative text

Headline + primary text + description

Highlighted

Findings

This is a curated heuristic list, not the official policies. Networks moderate images, landing pages, destination and context too, and rules change often. Use it to catch obvious risks before submission — not as a guarantee of approval.

The wording that gets gambling ads rejected

Across Meta, Google, TikTok and Yandex the recurring rejection reasons for gambling and financial-product creatives are the same handful of patterns: guarantees of winning or profit, "risk-free" and "can't lose" framing, get-rich-quick and easy-money claims, promoting the absence of identity checks, unqualified superlatives with no on-page proof, copy that implies knowledge of a personal attribute (age, health, debt), and anything that could appeal to or reference minors. This tool scans a creative against a curated list of those patterns in both English and Russian, marks each hit with a severity and a reason, and leaves a safer angle for you to rewrite toward.

A heuristic, not the policy

This is a hand-curated shortlist of what trips moderation in practice, not a copy of the official policies, and the rules change often. Networks also moderate the image or video, the landing page, the destination, the advertiser account status and the targeting — a clean text result is not an approval. Use it to catch the obvious risks before you submit, then fix a flagged phrase by dropping the absolute claim and describing the product instead: "guaranteed win" becomes "licensed casino, fast payouts"; move any promo detail to the landing page where it can carry the required disclaimers.

Frequently asked questions

Where do these rules come from?

They are a hand-curated distillation of the recurring rejection reasons in the gambling and financial-products sections of Meta, Google, TikTok and Yandex ad policies, plus what media buyers report in practice. It is guidance, not a copy of the official policies.

Does a clean result mean my ad will be approved?

No. Networks also moderate the image or video, the landing page, the destination, the advertiser account status and the targeting. This tool only catches risky wording in the text you paste.

What do the high / medium / low levels mean?

High = wording that is a direct policy violation for gambling and is very likely to be rejected. Medium = restricted or needs proof / licensed status / age gating. Low = discouraged phrasing that can hurt delivery or quality score but rarely gets an outright block.

Why is “bonus” or “free spins” flagged?

Promotional incentives for gambling are banned or restricted in many jurisdictions and on several networks, and where allowed they usually require licensed-operator status, age gating and responsible-gambling messaging. It is flagged as medium so you check the rules for your GEO.

Does it check Cyrillic and English at the same time?

Yes. Both the English and Russian rule sets run against whatever you paste, so a mixed or transliterated creative is still scanned fully.

Can I use it for finance, crypto or nutra creatives?

Partly. The get-rich, guarantee, superlative and personal-attribute rules apply to those verticals too, but the list is tuned for iGaming — always cross-check the vertical-specific policy.

How should I fix a flagged phrase?

Drop the absolute claim and describe the product instead: “guaranteed win” becomes “licensed casino with fast payouts”, “risk-free” becomes “play responsibly, 18+”. Move any promo detail to the landing page where it can carry the required disclaimers.

Is the text I paste stored or sent anywhere?

No. The scan runs entirely in your browser against a local rule list; nothing is transmitted or logged.

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