Tiered RevShare is a revenue-sharing commission structure in which the percentage an affiliate earns increases progressively as the total Net Gaming Revenue (NGR) they generate for the operator crosses defined volume thresholds within a given period, rewarding higher-performing affiliates with better rates rather than applying a single flat percentage regardless of scale.
Definition
Tiered RevShare is a revenue-sharing commission structure in which the percentage an affiliate earns increases progressively as the total Net Gaming Revenue (NGR) they generate for the operator crosses defined volume thresholds within a given period, rewarding higher-performing affiliates with better rates rather than applying a single flat percentage regardless of scale. It is designed to incentivize affiliates to concentrate and grow their traffic with a specific operator rather than spreading volume thinly across many competing programs.
In context
A typical tiered structure might be configured as follows: NGR between €0 and €10,000 earns a 25% RevShare rate, NGR between €10,000 and €50,000 earns 35%, and any NGR above €50,000 earns 45%, with each tier applying only to the portion of revenue that falls within that band (similar to how progressive income tax brackets work) rather than the entire NGR being recalculated at the top rate. Some operators use simpler "cliff" structures instead, where crossing a threshold retroactively applies the higher rate to the entire NGR amount for that period, which is more lucrative for high performers but requires careful reading of contract language to understand which model applies.
Tiered RevShare programs are attractive to established, high-volume affiliates who can reliably deliver significant monthly NGR, since their effective blended rate increases as volume grows, incentivizing consolidation with fewer, better-performing operators. For operators, tiered structures serve as a retention tool for their most valuable affiliate partners, since switching to a competing program would mean forfeiting the higher-tier rates already earned through accumulated volume.
This structure is important in iGaming because affiliate marketing at scale is highly concentrated - a small percentage of affiliates (super-affiliates) often generate a disproportionate share of an operator's total affiliate-driven revenue, and tiered RevShare acknowledges this reality by rewarding volume rather than treating a small hobbyist affiliate the same as an established, high-performing media buyer or content network. It also encourages healthy competitive behavior among affiliates to grow their traffic and conversion optimization efforts in pursuit of reaching the next tier.
A common oversight is failing to clarify whether tiers reset monthly or accumulate over a longer period - a monthly reset requires consistently high volume to maintain top-tier rates, whereas annual accumulation is more forgiving. Affiliates should model their expected NGR trajectory against the tier structure before assuming they'll consistently capture the top-tier rate.
Worked example
0–€10K NGR: 25% RevShare. €10K–€50K: 35%. €50K+: 45%. The more revenue you generate, the higher your rate.
Frequently asked questions
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