Sofia Almeida

Sofia Almeida is a Senior Editor at iGamingB2B.net, where she leads coverage of responsible gambling, regulatory compliance and player protection across European and Latin American markets. Based in Lisbon, she works in Portuguese, English and Spanish, and her work is shaped by more than a decade inside three of the largest iGaming operators in the world.

Sofia studied Communication Sciences at the University of Lisbon and started her career in 2014 as a junior content writer in Betsson Group's Malta office. Three years later she moved to Catena Media to lead content operations for a portfolio of affiliate brands, and in 2020 she joined GiG as an iGaming content strategist, working alongside product, compliance and CRM teams to ship responsible-gambling features across multiple jurisdictions.

Today Sofia focuses on translating MGA and UKGC requirements into operational language that operators, affiliates and vendors can act on. She reviews operator bonus policies, KYC flows and self-exclusion tooling, and she is the editorial lead on iGamingB2B's compliance briefings. Her coverage prioritises what protects the player without strangling the product, and she is candid about where the industry still falls short.

Outside of work, Sofia teaches yoga, cooks Portuguese cuisine with the discipline of someone who grew up in her grandmother's kitchen in Lisbon, and spends holidays travelling the Mediterranean coast with her family.