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our team

The editorial team behind iGamingB2B

Our editors bring direct industry experience in iGaming affiliate marketing, B2B publishing and market intelligence. Every company profile, interview and regulatory update is curated by editors who understand the operators, affiliates and vendors shaping the global iGaming ecosystem.

Liam Mitchell

Senior Editor

Liam leads editorial coverage of affiliate programs, direct advertisers and operator partnerships across European and North American markets.

London, United Kingdom View profile

What they do

  • Company profile reviews & directory curation
  • Affiliate program commission analysis
  • Editorial standards & E-E-A-T compliance
  • European and North American market coverage

Min-ji Kim

Chief Editor

Min-ji heads the editorial team and drives coverage of Asian iGaming markets, analytics platforms and regulatory developments.

Seoul, South Korea View profile

What they do

  • Editorial strategy & content planning
  • Affiliate marketing coverage
  • CRM automation & retention strategies
  • Lifecycle marketing & player segmentation

Sofia Almeida

Senior Editor

Sofia covers Latin American iGaming markets and regulatory frameworks, with expertise in operator partnerships and Portuguese/Spanish content.

Lisbon, Portugal View profile

What they do

  • Responsible gambling & player protection
  • Regulatory compliance (MGA, UKGC)
  • Operator bonus policies & KYC review
  • Portuguese and Spanish content

Anders drives business development and strategic partnerships across Nordic and European iGaming markets, managing B2B relationships with affiliate networks and operators.

Stockholm, Sweden View profile

What they do

  • Business development & strategic partnerships
  • B2B relationship management with affiliate networks
  • Market expansion across Nordic and European regions
  • Revenue growth and commercial strategy

Daniel leads marketing strategy, brand positioning and performance marketing initiatives, driving user acquisition and competitive intelligence for iGamingB2B.net.

Tel Aviv, Israel View profile

What they do

  • Marketing strategy & brand positioning
  • Content marketing & SEO strategy
  • Performance marketing & user acquisition
  • Market research & competitive analysis
work with us

Want to join the editorial team?

We're always looking for editors, analysts and journalists with hands-on iGaming, betting or affiliate experience. Pitch a story, submit a company or apply for a role.