Liam Mitchell

Liam Mitchell is a Senior Editor at iGamingB2B.net, where she covers B2B partnerships, operator reviews and M&A across the European iGaming market. Based in London, she has spent thirteen years inside the iGaming industry, working across both operator and supplier sides. Liam holds a degree in Business Management from the University of Manchester, graduating in 2011. She began her career at 888 Holdings in Gibraltar as an affiliate manager, where she spent four years building relationships with affiliates across the UK and Nordic markets. In 2015, she moved to Betsson Group in London as partnerships manager, focusing on supplier relationships and operator integrations across regulated European markets. From 2019 to 2023, Liam worked as an independent B2B content consultant, advising operators including Kindred Group, LeoVegas and Entain on market entry strategies, partnership evaluations and competitive analysis. She joined iGamingB2B.net in 2024 to bring her insider perspective to operator reviews and industry analysis. Outside of work, Liam is a passionate Arsenal season ticket holder, enjoys craft beer brewing on weekends, and has completed four London Marathons. Her combination of operator-side and consulting experience gives her a deep network of industry contacts and a practical understanding of what makes a B2B partnership succeed or fail.