Daniel Cohen
Growth marketing leader
About Daniel Cohen
Daniel Cohen serves as Chief Marketing Officer at iGamingB2B.net, with a career spanning digital marketing and growth strategy across the iGaming and technology sectors. Originally from Tel Aviv, Israel, Daniel completed his Bachelor degree in Business Administration at Reichman University (IDC Herzliya), graduating in 2012 with a specialization in marketing analytics. His professional journey began at 888 Holdings in 2013, where he worked as a digital marketing specialist focused on SEO and paid acquisition for the 888casino and 888sport brands across European markets. In 2016, Daniel moved to Playtech as a marketing manager, overseeing B2B product marketing for their platform and CMS solutions, working closely with licensees to drive adoption of new features. From 2019 to 2023, he held the position of Head of Growth at Evolution Gaming, where he was responsible for market expansion strategies across North America and Latin America following the company rapid growth in live casino, managing multi-million dollar acquisition budgets and building regional marketing teams. Daniel joined iGamingB2B.net in 2024 to oversee all marketing, brand and growth initiatives. In his free time, Daniel is passionate about jazz piano and plays at a small venue in Tel Aviv monthly, is an accomplished amateur tennis player competing in regional tournaments, and enjoys exploring Israeli cuisine through cooking. His combination of operator-side and supplier-side experience gives him a unique perspective on what drives value in iGaming B2B marketing.
Career timeline
Digital Marketing Specialist
Marketing Manager
Head of Growth
CMO
What Daniel Cohen covers
Why trust Daniel Cohen
He has 11+ years spanning operator-side marketing at 888 Holdings and supplier-side at Playtech and Evolution Gaming. His experience managing growth budgets and building marketing teams across three continents gives him practical insight into what works in iGaming B2B marketing.
Articles by Daniel Cohen
Affiliate Marketing
First 30 days as an iGaming affiliate: signup to your first 10 FTDs
Reaching 10 qualifying deposits in month one comes from narrowing scope on day one, not expanding it - a week-by-week p…
Affiliate Marketing
Casino affiliate without a website: what works and what gets you banned
A website is a choice, not a requirement - Telegram, YouTube and streaming platforms all support profitable casino affi…
Affiliate Marketing
CPA vs RevShare vs Hybrid: which deal fits the traffic you actually have
CPA feels safer than RevShare, but the right model depends entirely on the traffic - not on which number sounds more pr…
Marketing Automation
Online casino marketing strategy: a complete framework
What separates a real casino acquisition-and-retention engine from a list of disconnected tactics - and why CRM is wher…
Marketing Automation
Event-based marketing in iGaming: how to boost your LTV
Event-based marketing times messages around real player moments instead of a fixed schedule - one of the higher-ROI way…
Marketing Automation
Real-Time SMS strategies for live sports betting
SMS is the one channel that reliably reaches a phone within a live-betting window - but 2026's carrier and consent rule…
Retention
How to improve onboarding for iGaming players
Registration to first deposit is the single stage where most iGaming revenue quietly disappears. Industry data puts the…
Retention
Customer journey mapping for online casinos: stages, touchpoints, and CRM strategy
Mapping the player journey has moved from a marketing nice-to-have to an operational necessity in iGaming, largely beca…
Marketing Automation
How to segment Push campaigns for online casinos in 2026
A behavioral segmentation framework for casino push in 2026 - the data points that matter, timing and frequency rules b…
Marketing Automation
Top gamification tactics for iGaming notifications
Missions, streaks, leaderboards, narrative arcs and urgency mechanics that actually move iGaming push engagement in 202…