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Daniel Cohen
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Daniel Cohen

CMO at iGamingB2B

Growth marketing leader

🇮🇱 Israel Tel Aviv, Israel 34 years old 10 articles published
about

About Daniel Cohen

Daniel Cohen serves as Chief Marketing Officer at iGamingB2B.net, with a career spanning digital marketing and growth strategy across the iGaming and technology sectors. Originally from Tel Aviv, Israel, Daniel completed his Bachelor degree in Business Administration at Reichman University (IDC Herzliya), graduating in 2012 with a specialization in marketing analytics. His professional journey began at 888 Holdings in 2013, where he worked as a digital marketing specialist focused on SEO and paid acquisition for the 888casino and 888sport brands across European markets. In 2016, Daniel moved to Playtech as a marketing manager, overseeing B2B product marketing for their platform and CMS solutions, working closely with licensees to drive adoption of new features. From 2019 to 2023, he held the position of Head of Growth at Evolution Gaming, where he was responsible for market expansion strategies across North America and Latin America following the company rapid growth in live casino, managing multi-million dollar acquisition budgets and building regional marketing teams. Daniel joined iGamingB2B.net in 2024 to oversee all marketing, brand and growth initiatives. In his free time, Daniel is passionate about jazz piano and plays at a small venue in Tel Aviv monthly, is an accomplished amateur tennis player competing in regional tournaments, and enjoys exploring Israeli cuisine through cooking. His combination of operator-side and supplier-side experience gives him a unique perspective on what drives value in iGaming B2B marketing.

Education
BA Business, Reichman University
Hobbies
Jazz piano, tennis
career

Career timeline

2013-2016

Digital Marketing Specialist

888 Holdings
Tel Aviv
2016-2019

Marketing Manager

Playtech
Tel Aviv
2019-2023

Head of Growth

Evolution Gaming
Remote
2024-present

CMO

iGamingB2B.net
Remote
expertise

What Daniel Cohen covers

Digital marketing, SEO, market expansion

Why trust Daniel Cohen

He has 11+ years spanning operator-side marketing at 888 Holdings and supplier-side at Playtech and Evolution Gaming. His experience managing growth budgets and building marketing teams across three continents gives him practical insight into what works in iGaming B2B marketing.

articles

Articles by Daniel Cohen

First 30 Days as an iGaming Affiliate: Signup to Your First 10 FTDs Affiliate Marketing
Sep 2, 2026 ·6 min

First 30 days as an iGaming affiliate: signup to your first 10 FTDs

Reaching 10 qualifying deposits in month one comes from narrowing scope on day one, not expanding it - a week-by-week p…

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Casino Affiliate Without a Website: What Works and What Gets You Banned Affiliate Marketing
Aug 31, 2026 ·6 min

Casino affiliate without a website: what works and what gets you banned

A website is a choice, not a requirement - Telegram, YouTube and streaming platforms all support profitable casino affi…

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CPA vs RevShare vs Hybrid: Which Deal Fits the Traffic You Actually Have Affiliate Marketing
Aug 27, 2026 ·6 min

CPA vs RevShare vs Hybrid: which deal fits the traffic you actually have

CPA feels safer than RevShare, but the right model depends entirely on the traffic - not on which number sounds more pr…

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Online Casino Marketing Strategy: A Complete Framework Marketing Automation
Aug 14, 2026 ·6 min

Online casino marketing strategy: a complete framework

What separates a real casino acquisition-and-retention engine from a list of disconnected tactics - and why CRM is wher…

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Event-Based Marketing in iGaming: How to Boost Your LTV Marketing Automation
Aug 12, 2026 ·6 min

Event-based marketing in iGaming: how to boost your LTV

Event-based marketing times messages around real player moments instead of a fixed schedule - one of the higher-ROI way…

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Real-Time SMS Strategies for Live Sports Betting Marketing Automation
Aug 7, 2026 ·8 min

Real-Time SMS strategies for live sports betting

SMS is the one channel that reliably reaches a phone within a live-betting window - but 2026's carrier and consent rule…

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How to improve onboarding for iGaming players Retention
Jul 31, 2026 ·12 min

How to improve onboarding for iGaming players

Registration to first deposit is the single stage where most iGaming revenue quietly disappears. Industry data puts the…

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Customer journey mapping for online casinos: stages, touchpoints, and CRM strategy Retention
Jul 28, 2026 ·11 min

Customer journey mapping for online casinos: stages, touchpoints, and CRM strategy

Mapping the player journey has moved from a marketing nice-to-have to an operational necessity in iGaming, largely beca…

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How to Segment Push Campaigns for Online Casinos in 2026 Marketing Automation
Jul 27, 2026 ·11 min

How to segment Push campaigns for online casinos in 2026

A behavioral segmentation framework for casino push in 2026 - the data points that matter, timing and frequency rules b…

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Top Gamification Tactics for iGaming Notifications Marketing Automation
Jul 17, 2026 ·11 min

Top gamification tactics for iGaming notifications

Missions, streaks, leaderboards, narrative arcs and urgency mechanics that actually move iGaming push engagement in 202…

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