Anders Lindqvist
Nordic market specialist
About Anders Lindqvist
Anders Lindqvist is the Chief Business Development Manager at iGamingB2B.net, bringing over a decade of B2B iGaming experience from the Nordic market. Born and raised in Stockholm, Sweden, Anders developed an early interest in the intersection of technology and regulated industries. He holds a Master of Science in Industrial Engineering and Management from KTH Royal Institute of Technology, one of Sweden top technical universities, where he graduated in 2011. His career began in 2013 at Kindred Group (Unibet) where he worked as a B2B partnerships analyst, evaluating suppliers across gaming platforms, payment providers and CRM systems. In 2017 he joined Betsson Group as a partnerships manager, focusing on supplier relationships across the Nordics and Baltic markets, negotiating integration deals and managing vendor performance. From 2020 to 2023, Anders worked as an independent consultant, advising operators on market entry strategies for Sweden, Denmark and Finland, including licensing under Spelinspektionen and navigating local compliance requirements. He joined iGamingB2B.net in 2024 to lead business development and industry partnerships. Outside of work, Anders is an avid cross-country skier who competes in local Stockholm races, plays ice hockey in a recreational league, and volunteers with a digital literacy nonprofit teaching online safety to seniors. His analytical background and regulatory expertise make him a trusted voice on Nordic market dynamics and B2B partnership structures.
Career timeline
B2B Partnerships Analyst
Partnerships Manager
Independent Consultant
CBDM
What Anders Lindqvist covers
Why trust Anders Lindqvist
He has 12+ years in iGaming B2B across Kindred Group and Betsson, plus consulting for operators entering Nordic markets. His deep expertise in Spelinspektionen regulation and supplier evaluation comes from hands-on deal experience.
Articles by Anders Lindqvist
Affiliate Marketing
iGaming affiliate marketing in 2026: how the money actually moves
A traffic person reacts to a bad month by buying more traffic. A finance person checks the numbers first - the full 202…
Affiliate Marketing
What casino affiliates actually earn
Casino affiliate earnings follow a power-law distribution - no average is meaningful. The four factors that actually de…
Affiliate Marketing
How to choose your first GEO: five criteria that actually decide
A high CPA rate means nothing if you can't convert it - the five criteria that actually predict whether a new market wi…