Svenska Spel - trust score 44/100: licences & reputation

Brand overview

Svenska Spel is Sweden's state-owned gambling operator, licensed and regulated by Spelinspektionen, offering lottery, sports betting, casino, poker, and bingo products through its official domain svenskaspel.se. The brand holds a trust score of 44/100 (grade C) in analyst assessments, and its Trustpilot rating stands at 1.3 out of 5 based on 297 reviews, indicating significant user dissatisfaction. While it benefits from its government-backed status and broad product portfolio, the low customer satisfaction metrics are a notable concern for prospective players.

Key facts

State-owned Swedish gambling operator, licensed by Spelinspektionen (Swedish Gambling Authority)
Trustpilot rating of 1.3/5 based on 297 reviews, indicating low customer satisfaction
Independent trust score of 44/100 (grade C) from analyst assessment
Search demand recorded across 35 countries with 265 tracked organic keywords
Offers lottery, sports betting, casino, poker, and bingo through svenskaspel.se

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10

Regulatory 7/30

Reputation 7/20

Transparency 0/15

Infrastructure 15/15

Digital presence 9/10

Trust score breakdown 44/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest

39/100 · D

2026-08

2026-06

Change

+7

2026-06 → 2026-08

Demand trend 12 mo., to Jun 2026

Avg monthly volume

1,630,213

Total (12 months)

19,562,555

Change

+301,570 +22%

Top 5 countries by demand

Search interest

Query: svenska spel casino

Current

100

Peak

100

Trend

↑ rising

Top queries

svenska spel casino online svenska spel casino logga in

Rising

svenska spel casino online

Source: Google Trends. Values 0–100, relative

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog

Source: Affiliate Guard Dog (affiliateguarddog.com)

Technical

Analytics

Google Analytics (GA4) Google Analytics (UA) Google Tag Manager

Payment tech

Apple Pay

Languages (1)

Swedish

About

Svenska Spel is a state-owned company operating in the regulated gambling market in Sweden. For many years, the company was the only one permitted to offer online gambling to people in Sweden, whether it be casino games, sports betting, or other types of games.

📖 Wikipedia

Reputation & visibility

Trustpilot rating: 1.3
Trustpilot reviews: 294
Reddit mentions (30d): 3
Organic keywords: 265
Tranco rank: 18393
Meta ads active: active
Google Trends: Rising

Licenses

Spelinspektionen
Sweden · SGA

active
Check the register →
Spelinspektionen
Sweden · SGA

active
Check the register →

All SGA-licensed brands →

Where the brand is blocked

✓ Not on any blocklist we check (8 countries checked)

Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity

AB Svenska Spel · Sweden

Sanctions lists

✓ No matches found

Screened against consolidated EU, UK, OFAC and UN sanctions lists

Infrastructure & domain health

Domain health: Fair (75/100)

Domain: svenskaspel.se
Domain age: 30
SSL days left: 144
CDN: CloudFront

+ SSL certificate
+ Domain age
! Backlinks
+ CDN active

Markets (57 countries)

Countries where this brand is active. Click a country for market intelligence data.

Similar brands (Grade C)

iGaming 59/100

Betfred 59/100

Quinnbet 58/100

Buzz Bingo 58/100

Sky Bet 57/100

Rizk 57/100

Frequently asked questions

What is the trust score of Svenska Spel?

Svenska Spel has a trust score of 44 out of 100, placing it in grade C (Moderate). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.

How many licenses does Svenska Spel hold?

Svenska Spel currently holds 2 active license(s) across its operating markets. License status is verified against regulator registers weekly.

In which markets is Svenska Spel active?

Svenska Spel is active in 57 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).

How does Svenska Spel compare to similar brands?

Brands in the same grade (C) as Svenska Spel are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate Svenska Spel side by side with up to three other brands.

Can Svenska Spel improve its trust score?

Yes. Trust scores are recalculated monthly. If Svenska Spel obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.