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Betfred

59 / 100
C Moderate
Declined by -6 points
6
Licenses
58
Markets
1
Domains
active
Status
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Brand overview

Betfred is a UK-based bookmaker founded in 1967, holding a UKGC licence and operating primarily through betfred.com. It has a moderate trust score of 59/100 (grade C) and a Trustpilot rating of 3.2/5 based on nearly 15,000 reviews, suggesting mixed customer experiences.

Key facts

  • Founded in 1967 in Ordsall, Salford, UK, by Fred Done
  • Licensed by the UK Gambling Commission (UKGC)
  • Trust score: 59/100 (grade C)
  • Trustpilot rating: 3.2/5 from 14,739 reviews
  • Search demand present in approximately 50 countries

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10
Regulatory 10/30
Reputation 19/20
Transparency 0/15
Infrastructure 15/15
Digital presence 10/10
Trust score breakdown 59/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest
54/100 · C
2026-08
Previous
51/100 · C
2026-06
Change
+3
2026-06 → 2026-08
060708

Demand trend 12 mo., to Jun 2026

Avg monthly volume
3,085,805
Total (12 months)
37,029,658
Change
+604,507 +21%
070809101112010203040506

Search interest

Query: betfred casino
Current
61
Peak
100
Trend
→ stable
Jul 27 – Aug 2, 2025 Jul 26 – Aug 1, 2026
Top queries
betfred casino login betfred login coral casino coral ladbrokes casino ladbrokes betfair casino betfair william hill william hill casino
Rising
kwiff casino smooth spins midnite casino midnite boyle casino betway login slots temple mr q casino netbet casino netbet
Source: Google Trends. Values 0–100, relative

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog
Program: Betfred Partners
Source: Affiliate Guard Dog (affiliateguarddog.com)

B2B Reviews

Casinomeister Not Recommended
6.0/10
Payout time: 0-48 hours

Technical

27
PageSpeed
Poor · LCP 22.6s · CLS 0.006
Analytics
Google Analytics (GA4)

Languages (1)

English

About

Betfred Group Holdings Limited is a bookmaker based in the United Kingdom, founded by Fred Done. It was first established as a single betting shop in Ordsall, Salford, in 1967. Its turnover in 2004 was reported to be more than £3.5 billion, having risen from £550 million in 2003 and has continued to

📖 Wikipedia

Reputation & visibility

Trustpilot rating
3.2
Trustpilot reviews
14767
Reddit mentions (30d)
46
Organic keywords
24274
Tranco rank
36595
Meta ads active
active
Google Trends
Stable

Licenses

Where the brand is blocked

Blocked in 2 of 8 countries checked
  • Greece HGC 1 entry
    betfred.com no local licence
  • Italy ADM 1 entry
    betfred.com no local licence
Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity
Betfred Group Holdings Limited · United Kingdom
Sanctions lists
✓ No matches found
Screened against consolidated EU, UK, OFAC and UN sanctions lists

Infrastructure & domain health

Domain health: Healthy (100/100)
Domain
betfred.com
Domain age
23
SSL days left
65
CDN
Cloudflare
Referring domains
9907
Backlink rank
503
  • + SSL certificate
  • + Domain age
  • + Backlinks
  • + CDN active

Markets (58 countries)

Countries where this brand is active. Click a country for market intelligence data.

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Frequently asked questions

What is the trust score of Betfred?
Betfred has a trust score of 59 out of 100, placing it in grade C (Moderate). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does Betfred hold?
Betfred currently holds 6 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is Betfred active?
Betfred is active in 58 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does Betfred compare to similar brands?
Brands in the same grade (C) as Betfred are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate Betfred side by side with up to three other brands.
Can Betfred improve its trust score?
Yes. Trust scores are recalculated monthly. If Betfred obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.
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