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Sky Bet

57 / 100
C Moderate
Declined by -6 points
4
Licenses
59
Markets
1
Domains
active
Status
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Brand overview

Sky Bet is a UK-based online sports betting brand operating under a UKGC licence, making it legally compliant for UK players. It holds a moderate trust score of 57/100 (grade C) and a Trustpilot rating of 3.5/5 from over 5,000 reviews, suggesting mixed user experiences that warrant consideration before signing up.

Key facts

  • Licensed by the UK Gambling Commission (UKGC)
  • Trust score: 57/100 (grade C)
  • Trustpilot rating: 3.5/5 from 5,347 reviews
  • Organic keyword presence: 13,108 keywords; Tranco rank: 12,494
  • Search demand recorded in approximately 50 countries

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10
Regulatory 10/30
Reputation 17/20
Transparency 0/15
Infrastructure 15/15
Digital presence 10/10
Trust score breakdown 57/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest
52/100 · C
2026-08
Previous
49/100 · C
2026-06
Change
+3
2026-06 → 2026-08
060708

Demand trend 12 mo., to Jun 2026

Avg monthly volume
2,269,122
Total (12 months)
27,229,466
Change
+516,913 +29%
070809101112010203040506

Search interest

Query: sky bet casino
Current
0
Peak
0
Trend
→ stable
Source: Google Trends. Values 0–100, relative

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog
Source: Affiliate Guard Dog (affiliateguarddog.com)

About

Bonne Terre Limited is a British-based gambling company, owned by Flutter Entertainment, with headquarters in Leeds, West Yorkshire and offices in Solihull. Sky Betting & Gaming consists of five core brands: Sky Bet, Sky Vegas, Sky Casino, Sky Poker and Sky Bingo.

📖 Wikipedia

Reputation & visibility

Trustpilot rating
3.5
Trustpilot reviews
5408
Reddit mentions (30d)
79
Organic keywords
13108
Tranco rank
13537
Meta ads active
-
Google Trends
Unknown

Licenses

Where the brand is blocked

Blocked in 1 of 8 countries checked
  • Greece HGC 1 entry
    skybet.com since 2018-03-27 no local licence
Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity
Bonne Terre Limited · United Kingdom
Sanctions lists
✓ No matches found
Screened against consolidated EU, UK, OFAC and UN sanctions lists

Infrastructure & domain health

Domain health: Fair (75/100)
Domain
skybet.com
Domain age
28
SSL days left
49
Referring domains
6301
Backlink rank
578
  • + SSL certificate
  • + Domain age
  • + Backlinks
  • ! CDN active

Markets (59 countries)

Countries where this brand is active. Click a country for market intelligence data.

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Frequently asked questions

What is the trust score of Sky Bet?
Sky Bet has a trust score of 57 out of 100, placing it in grade C (Moderate). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does Sky Bet hold?
Sky Bet currently holds 4 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is Sky Bet active?
Sky Bet is active in 59 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does Sky Bet compare to similar brands?
Brands in the same grade (C) as Sky Bet are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate Sky Bet side by side with up to three other brands.
Can Sky Bet improve its trust score?
Yes. Trust scores are recalculated monthly. If Sky Bet obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.
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