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Sportingbet

46 / 100
C Moderate
Declined by -9 points
3
Licenses
51
Markets
2
Domains
active
Status
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Brand overview

Sportingbet is a British online gambling operator, operating in Brazil under the domain sportingbet.bet.br and holding KGC and GGL licenses. The brand is owned by Entain plc and was formerly listed on the London Stock Exchange as part of the FTSE SmallCap Index. User trust indicators show significant variance, with a low Trust Score of 46/100 (grade C) and a Trustpilot rating of 1.3/5 from 206 reviews, contrasted by a higher AskGamblers score of 7.5/10.

Key facts

  • Licensed under KGC and GGL, operating at sportingbet.bet.br
  • Owned by Entain plc; formerly listed on the London Stock Exchange and part of the FTSE SmallCap Index before GVC Holdings' acquisition
  • Trust Score of 46/100 (grade C) with a Trustpilot rating of 1.3/5 from 206 reviews
  • AskGamblers rating of 7.5/10, contrasting with lower scores on other trust metrics
  • Search demand recorded in 50 countries; website available in 8 languages

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10
Regulatory 9/30
Reputation 7/20
Transparency 0/15
Infrastructure 15/15
Digital presence 8/10
Trust score breakdown 46/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest
41/100 · C
2026-08
Previous
38/100 · D
2026-06
Change
+3
2026-06 → 2026-08
060708

Demand trend 12 mo., to Jun 2026

Avg monthly volume
5,908,554
Total (12 months)
70,902,649
Change
-1,893,010 -30%
070809101112010203040506

Search interest

Query: sportingbet casino
Current
59
Peak
100
Trend
→ stable
Jul 27 – Aug 2, 2025 Jul 26 – Aug 1, 2026
Top queries
bwin casino bwin vistabet sportingbet casino app novibet winmasters betson
Rising
betson sportingbet casino app
Source: Google Trends. Values 0–100, relative

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog
Source: Affiliate Guard Dog (affiliateguarddog.com)

B2B Reviews

AskGamblers Certified
7.5/5
View review →

Technical

Languages (2)

Portuguese Turkish

About

Sportingbet is a British online gambling operator, owned by Entain plc. The company was listed on the London Stock Exchange and was a constituent of the FTSE SmallCap Index prior to its acquisition by GVC Holdings.

📖 Wikipedia

Reputation & visibility

Trustpilot rating
1.3
Trustpilot reviews
206
Reddit mentions (30d)
3
Organic keywords
101
Tranco rank
24484
Meta ads active
-
Google Trends
Declining

Licenses

Where the brand is blocked

Blocked in 3 of 8 countries checked
  • Switzerland Gespa/ESBK 1 entry
    sportingbet.bet.br since 2025-05-27 no local licence
  • Greece HGC 1 entry
    sportingbet.com since 2013-07-24 no local licence
  • Italy ADM 16 entries
    sportingbet.com no local licence
Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity
Entain plc · Isle of Man
Sanctions lists
✓ No matches found
Screened against consolidated EU, UK, OFAC and UN sanctions lists
This brand accepts crypto - see the crypto casino trust ranking →

Infrastructure & domain health

Domain health: Healthy (100/100)
Domain
sportingbet.bet.br
Domain age
2
SSL days left
95
CDN
Cloudflare
Referring domains
3195
Backlink rank
461
  • + SSL certificate
  • + Domain age
  • + Backlinks
  • + CDN active

Markets (51 countries)

Countries where this brand is active. Click a country for market intelligence data.

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Frequently asked questions

What is the trust score of Sportingbet?
Sportingbet has a trust score of 46 out of 100, placing it in grade C (Moderate). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does Sportingbet hold?
Sportingbet currently holds 3 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is Sportingbet active?
Sportingbet is active in 51 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does Sportingbet compare to similar brands?
Brands in the same grade (C) as Sportingbet are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate Sportingbet side by side with up to three other brands.
Can Sportingbet improve its trust score?
Yes. Trust scores are recalculated monthly. If Sportingbet obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.
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