Kenya iGaming market
Top brands by share of demand
Share of demand (SoD) measures the percentage of branded search demand captured by each operator in Kenya. Period: Jul 2026. Click a brand to view its trust score, licenses and market coverage.
Market Analysis
Kenya is classified as a Tier-2 market in the iGaming industry. The gross gaming revenue (GGR) of USD 800.0 M for the period Dec 2024 provides a quantitative baseline for sizing the market and benchmarking it against other jurisdictions. With 348 active brands tracked, the market is highly competitive, with significant operator fragmentation. The leading brand, Betika, holds a 7.9% share of demand, followed by Gama at 6.0%. For affiliates and operators evaluating market entry, the demand distribution among top brands indicates the level of consolidation and the potential for new brands to capture share. Tier-2 markets often present a balance between available demand and competitive intensity, making them attractive for expansion-minded operators.
All market data on this page is sourced from public regulatory filings and proprietary demand tracking. For the regulatory context, licensing requirements and operator landscape, see the Kenya country guide.