Australia iGaming market

Top brands by share of demand

Share of demand (SoD) measures the percentage of branded search demand captured by each operator in Australia. Period: Jul 2026. Click a brand to view its trust score, licenses and market coverage.

GGR data source

AUD 380.0 M (revenue) - Sportsbet for period Mar 2025.

Market Analysis

Australia is classified as a Tier-1 market in the iGaming industry. The gross gaming revenue (GGR) of AUD 380.0 M for the period Mar 2025 provides a quantitative baseline for sizing the market and benchmarking it against other jurisdictions. With 477 active brands tracked, the market is highly competitive, with significant operator fragmentation. The leading brand, Jackpot Capital, holds a 6.5% share of demand, followed by Sportsbet at 6.5%. For affiliates and operators evaluating market entry, the demand distribution among top brands indicates the level of consolidation and the potential for new brands to capture share. Tier-1 markets typically offer the largest player bases and highest revenues, but also the most intense competition and regulatory scrutiny.

All market data on this page is sourced from public regulatory filings and proprietary demand tracking. For the regulatory context, licensing requirements and operator landscape, see the Australia country guide.