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Sportsbet

33 / 100
D Caution
Declined by -7 points
1
Licenses
48
Markets
1
Domains
active
Status
Quick verdict: is this brand legit? →
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Brand overview

Sportsbet is an online gambling brand operating under the domain sports.bet.ar, with corporate roots in Darwin, Northern Territory, Australia, where it was founded as a licensed bookmaker under the Racing and Betting Act 1993 (NT). The brand is owned by Flutter Entertainment, one of the world's largest online gambling conglomerates. However, its trust score of 33/100 (Grade D) and a single tracked organic keyword raise notable concerns regarding its current online standing and user trustworthiness.

Key facts

  • Owned by Flutter Entertainment, the multinational operator behind FanDuel, Paddy Power, and Betfair
  • Originally founded in Darwin, Northern Territory, Australia, licensed under the Racing and Betting Act 1993 (NT)
  • Operates under the domain sports.bet.ar with a GGL license
  • Trust score of 33/100 (Grade D), indicating significant user-trust concerns
  • Search demand recorded in 35 countries; Tranco global rank of 23,620

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10
Regulatory 3/30
Reputation 0/20
Transparency 0/15
Infrastructure 15/15
Digital presence 10/10
Trust score breakdown 33/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest
28/100 · D
2026-08
Previous
28/100 · D
2026-06
Change
0
2026-06 → 2026-08
060708

Demand trend 12 mo., to Jun 2026

Avg monthly volume
1,244,751
Total (12 months)
14,937,013
Change
+133,527 +12%
070809101112010203040506

Search interest

Query: sportsbet casino
Current
26
Peak
100
Trend
↑ rising
Jul 27 – Aug 2, 2025 Jul 26 – Aug 1, 2026
Source: Google Trends. Values 0–100, relative

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog
Source: Affiliate Guard Dog (affiliateguarddog.com)

B2B Reviews

Casinomeister Neutral Zone
8.1/10
Payout time: 0-24 hours

Technical

Analytics
Google Analytics (GA4)

Languages (1)

Spanish

About

Sportsbet is an online gambling company owned by Flutter Entertainment, primarily targeting the Australian market. Founded in Darwin, Northern Territory, Sportsbet is licensed as a corporate bookmaker in the Northern Territory under the Racing and Betting Act 1993 (NT).

📖 Wikipedia

Reputation & visibility

Reddit mentions (30d)
100
Organic keywords
1
Tranco rank
23349
Meta ads active
-
Google Trends
Rising

Licenses

Where the brand is blocked

Blocked in 1 of 8 countries checked
  • Poland MF 13 entries
    bet.ar since 2023-08-28 no local licence
Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity
Sportsbet Pty Ltd · Australia
Sanctions lists
Not screened
Screened against consolidated EU, UK, OFAC and UN sanctions lists
This brand accepts crypto - see the crypto casino trust ranking →

Infrastructure & domain health

Domain health: Fair (50/100)
Domain
sports.bet.ar
Domain age
2
SSL days left
172
  • + SSL certificate
  • + Domain age
  • ! Backlinks
  • ! CDN active

Markets (48 countries)

Countries where this brand is active. Click a country for market intelligence data.

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Frequently asked questions

What is the trust score of Sportsbet?
Sportsbet has a trust score of 33 out of 100, placing it in grade D (Caution). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does Sportsbet hold?
Sportsbet currently holds 1 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is Sportsbet active?
Sportsbet is active in 48 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does Sportsbet compare to similar brands?
Brands in the same grade (D) as Sportsbet are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate Sportsbet side by side with up to three other brands.
Can Sportsbet improve its trust score?
Yes. Trust scores are recalculated monthly. If Sportsbet obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.
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