EN RU
List your company

bet365

61 / 100
B Reliable
Declined by -3 points
11
Licenses
61
Markets
4
Domains
active
Status
Quick verdict: is this brand legit? →
Back to leaderboard View profile Compare with others

Brand overview

bet365 is a British online gambling operator founded in 2000 by Denise Coates, offering sports betting, casino, poker, and bingo. It holds a UKGC license and has strong app ratings (4.78 iOS, 4.1 Android), but its Trustpilot score is low at 1.6/5 from 73 reviews and its trust score stands at 61/100 (grade B), which prospective users should weigh carefully.

Key facts

  • Founded in 2000 by Denise Coates, who remains majority shareholder and joint-CEO
  • Licensed by the UK Gambling Commission (UKGC)
  • Offers sports betting, casino, poker, and bingo products
  • App Store rating: 4.78/5; Google Play rating: 4.1/5
  • Trustpilot score: 1.6/5 (73 reviews); independent trust score: 61/100 (grade B)

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10
Regulatory 27/30
Reputation 10/20
Transparency 0/15
Infrastructure 15/15
Digital presence 10/10
Trust score breakdown 61/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest
62/100 · B
2026-08
Previous
56/100 · C
2026-06
Change
+6
2026-06 → 2026-08
060708

Demand trend 12 mo., to Jun 2026

Avg monthly volume
47,469,173
Total (12 months)
569,630,079
Change
+8,020,922 +20%
070809101112010203040506

Search interest

Query: bet365 casino
Current
84
Peak
100
Trend
→ stable
Jul 27 – Aug 2, 2025 Jul 26 – Aug 1, 2026
Top queries
online casino bet365 casino bonus bet365 live casino bet365 casino login bet365 login bet365 games bet365 casino bonus code bet365 bonus code 888 888 casino
Rising
bet365 casino nj bet365 casino review bet365 live casino tonybet vbet midnite casino betmgm betmgm casino
Source: Google Trends. Values 0–100, relative

Careers

bet365 is hiring - see open roles and what it is like to work there.

View open roles →

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog, listed since 2011
Program: Bet365 Affiliates
Predatory T&Cs Bundles earnings Negative Carryover
Source: Affiliate Guard Dog (affiliateguarddog.com)

B2B Reviews

Casinomeister Neutral Zone
9.2/10
Payout time: 0-24 hours

Mobile App

▶ Google Play
bet365 Casino - Real Money
4.1 1,510 reviews
Installs: 100K+
Open in store →
🍎 App Store
bet365 - Sportsbook & Casino
4.8 330,492 reviews

Technical

19
PageSpeed
Poor · LCP 14.4s · CLS 0.845
Analytics
Google Analytics (GA4)

Languages (10)

Danish Dutch English Estonian German Greek Italian Portuguese Serbian Spanish

About

bet365 is a British gambling company founded in 2000. Its product offering includes sports betting, online casino, online poker, and online bingo. It was founded by Denise Coates, who remains the majority shareholder and joint-chief executive, alongside her brother John Coates.

📖 Wikipedia

Reputation & visibility

Trustpilot rating
1.6
Trustpilot reviews
73
Reddit mentions (30d)
100
Organic keywords
135
Tranco rank
19060
Meta ads active
-
Google Trends
Stable

Licenses

Where the brand is blocked

Blocked in 2 of 8 countries checked
  • Switzerland Gespa/ESBK 1 entry
    bet365.bet.br since 2025-05-27 no local licence
  • Italy ADM 6 entries
    bet365.com no local licence
Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity
Hillside (UK Sports) ENC · United Kingdom
Sanctions lists
✓ No matches found
Screened against consolidated EU, UK, OFAC and UN sanctions lists

Infrastructure & domain health

Domain health: Healthy (100/100)
Domain
bet365.com
Domain age
27
SSL days left
49
CDN
Cloudflare
Referring domains
41382
Backlink rank
657
  • + SSL certificate
  • + Domain age
  • + Backlinks
  • + CDN active

Markets (61 countries)

Countries where this brand is active. Click a country for market intelligence data.

Similar brands (Grade B)

bwin 75/100
Grade B · Reliable
 888casino 74/100
Grade B · Reliable
 NetBet 73/100
Grade B · Reliable
 Betfair 73/100
Grade B · Reliable
 Betway 69/100
Grade B · Reliable
 Betting 68/100
Grade B · Reliable

Frequently asked questions

What is the trust score of bet365?
bet365 has a trust score of 61 out of 100, placing it in grade B (Reliable). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does bet365 hold?
bet365 currently holds 11 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is bet365 active?
bet365 is active in 61 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does bet365 compare to similar brands?
Brands in the same grade (B) as bet365 are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate bet365 side by side with up to three other brands.
Can bet365 improve its trust score?
Yes. Trust scores are recalculated monthly. If bet365 obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.
Back to all brands