Ladbrokes - trust score 45/100: licences & reputation

Brand overview

Ladbrokes is a British gambling brand founded in 1886, owned by Entain since 2018, offering sports betting, casino, poker, and bingo at ladbrokes.com. The brand holds a GGL license and has significant global search presence across 50 countries. Its Trustpilot score of 1.2/5 from over 4,000 reviews and a trust score of 45/100 (grade C) indicate notable user satisfaction concerns.

Key facts

Founded in 1886; one of the oldest gambling brands in the world
Owned by Entain plc since March 2018, following 2016 merger with Coral
Licensed under GGL; operates across 50 countries
Trustpilot rating: 1.2/5 from 4,240 reviews; trust score 45/100 (grade C)
Offers sports betting, online casino, poker, and bingo; iOS app available

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10

Regulatory 6/30

Reputation 9/20

Transparency 0/15

Infrastructure 15/15

Digital presence 10/10

Trust score breakdown 45/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest

40/100 · C

2026-08

2026-06

Change

+3

2026-06 → 2026-08

Demand trend 12 mo., to Jun 2026

Avg monthly volume

4,658,952

Total (12 months)

55,907,421

Change

+3,424 0%

Top 5 countries by demand

Search interest

Query: ladbrokes casino

Current

62

Peak

100

Trend

→ stable

Top queries

coral casino coral ladbrokes bingo gala gala casino ladbrokes games william hill william hill casino ladbrokes login foxy casino

Rising

smooth spins boyle casino midnite casino midnite kwiff casino tote ivy casino duelz casino lottogo mr q casino

Source: Google Trends. Values 0–100, relative

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog, listed since 2010

Program: Ladbrokes Partners

Rogue program Negative Carryover

Open the thread →

Source: Affiliate Guard Dog (affiliateguarddog.com)

Technical

Analytics

Google Analytics (GA4) Google Tag Manager

Languages (2)

English Turkish

About

Ladbrokes is a British gambling company established in 1886. Its product offering includes sports betting, online casino, online poker, and online bingo. In November 2016, Ladbrokes merged with Coral to create Ladbrokes Coral Group. Since March 2018, it has been owned by Entain. Prior to its sale, L

📖 Wikipedia

Reputation & visibility

Trustpilot rating: 1.2
Trustpilot reviews: 4263
Reddit mentions (30d): 45
Organic keywords: 19027
Tranco rank: 5073
Meta ads active: active
Google Trends: Stable

Licenses

Gemeinsame Glücksspielbehörde der Länder
Germany · GGL

active
Check the register →
Gibraltar Gambling Commissioner
Gibraltar · GRA

active

Licence no. GI-1
Check the register →

All GGL-licensed brands → All GRA-licensed brands →

Where the brand is blocked

Blocked in 2 of 8 countries checked

Greece HGC 1 entry

ladbrokes.com since 2018-07-05 no local licence
Italy ADM 8 entries

ladbrokes.com no local licence

Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity

LC International Limited & ElectraWorks Limited · Gibraltar

Sanctions lists

✓ No matches found

Screened against consolidated EU, UK, OFAC and UN sanctions lists

Infrastructure & domain health

Domain health: Healthy (100/100)

Domain: ladbrokes.com
Domain age: 29
SSL days left: 80
CDN: Cloudflare
Referring domains: 13385
Backlink rank: 530

+ SSL certificate
+ Domain age
+ Backlinks
+ CDN active

Markets (52 countries)

Countries where this brand is active. Click a country for market intelligence data.

Similar brands (Grade C)

iGaming 59/100

Betfred 59/100

Quinnbet 58/100

Buzz Bingo 58/100

Sky Bet 57/100

Rizk 57/100

Frequently asked questions

What is the trust score of Ladbrokes?

Ladbrokes has a trust score of 45 out of 100, placing it in grade C (Moderate). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.

How many licenses does Ladbrokes hold?

Ladbrokes currently holds 2 active license(s) across its operating markets. License status is verified against regulator registers weekly.

In which markets is Ladbrokes active?

Ladbrokes is active in 52 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).

How does Ladbrokes compare to similar brands?

Brands in the same grade (C) as Ladbrokes are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate Ladbrokes side by side with up to three other brands.

Can Ladbrokes improve its trust score?

Yes. Trust scores are recalculated monthly. If Ladbrokes obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.