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Betsson

53 / 100
C Moderate
Declined by -9 points
4
Licenses
60
Markets
2
Domains
active
Status
Quick verdict: is this brand legit? →
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Brand overview

Betsson is an online gambling brand operated by Betsson AB, a company listed on the Nasdaq Stockholm Large Cap List that runs more than 20 gaming brands offering casino, poker, bingo, sports betting, and scratch card products. The brand holds licenses from SGA, COLJUEGOS, and ANJ, but shows a low Trust Score of 53/100 (grade C) and a Trustpilot rating of 1.3/5 based on 207 reviews.

Key facts

  • Operated by Betsson AB, listed on the Nasdaq Stockholm Large Cap List, with over 20 gaming brands including betFIRST, Betsafe, and NordicBet
  • Licensed by SGA, COLJUEGOS, and ANJ
  • Trust Score of 53/100 (grade C) and Trustpilot rating of 1.3/5 from 207 reviews
  • Search demand recorded in 50 countries; 845 organic keywords tracked and a Tranco rank of 17,589
  • 95 Reddit mentions recorded in the past 30 days

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10
Regulatory 16/30
Reputation 7/20
Transparency 0/15
Infrastructure 15/15
Digital presence 10/10
Trust score breakdown 53/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest
48/100 · C
2026-08
Previous
48/100 · C
2026-06
Change
0
2026-06 → 2026-08
060708

Demand trend 12 mo., to Jun 2026

Avg monthly volume
5,314,660
Total (12 months)
63,775,920
Change
+2,945,354 +66%
070809101112010203040506

Search interest

Query: betsson casino
Current
80
Peak
100
Trend
→ stable
Jul 27 – Aug 2, 2025 Jul 26 – Aug 1, 2026
Source: Google Trends. Values 0–100, relative

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog
Source: Affiliate Guard Dog (affiliateguarddog.com)

B2B Reviews

Casinomeister Accredited
9.3/10
Payout time: 0-24 hours
ThePOGG Recommended
5/10
Pros & Cons
✓ Choose from a plethora of games, Straightforward sign up flow, Download a dedicated mobile app
✗ No phone customer support available, No cryptocurrency payments

Technical

61
PageSpeed
Average · LCP 8.3s · CLS 0.110
Analytics
Google Analytics (GA4) Google Tag Manager

Languages (1)

English

About

Betsson AB is an online gambling company, producing casino, poker, bingo, sports betting, and scratch cards websites through more than 20 online gaming brands, including betFIRST, Betsson, Betsafe, and NordicBet. Betsson AB is listed on the Nasdaq Stockholm Large Cap List.

📖 Wikipedia

Reputation & visibility

Trustpilot rating
1.3
Trustpilot reviews
208
Reddit mentions (30d)
100
Organic keywords
814
Tranco rank
20985
Meta ads active
active
Google Trends
Stable

Licenses

Where the brand is blocked

Blocked in 2 of 8 countries checked
  • Italy ADM 1 entry
    betsson.com no local licence
  • Poland MF 21 entries
    betsson.com since 2017-06-09 no local licence
Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity
Betsson AB · Sweden
Sanctions lists
✓ No matches found
Screened against consolidated EU, UK, OFAC and UN sanctions lists
This brand accepts crypto - see the crypto casino trust ranking →

Infrastructure & domain health

Domain health: Fair (50/100)
Domain
betsson.bet.br
SSL days left
103
CDN
CloudFront
  • + SSL certificate
  • ! Domain age
  • ! Backlinks
  • + CDN active

Markets (60 countries)

Countries where this brand is active. Click a country for market intelligence data.

Similar brands (Grade C)

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 Buzz Bingo 58/100
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 Sky Bet 57/100
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 Rizk 57/100
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Frequently asked questions

What is the trust score of Betsson?
Betsson has a trust score of 53 out of 100, placing it in grade C (Moderate). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does Betsson hold?
Betsson currently holds 4 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is Betsson active?
Betsson is active in 60 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does Betsson compare to similar brands?
Brands in the same grade (C) as Betsson are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate Betsson side by side with up to three other brands.
Can Betsson improve its trust score?
Yes. Trust scores are recalculated monthly. If Betsson obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.
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