ALC
31
/ 100
Improved by 6 points
0
Licenses
6
Markets
1
Domains
active
Status
Brand overview
ALC (alc.ca) is the online platform associated with Atlantic Lottery Corporation, offering lottery and gambling-related services in Canada. Available data shows a low trust score of 31/100 (grade D) and a Tranco rank of 52945, indicating relatively low web traffic compared to major gambling sites. Reddit activity is minimal, with only 3 mentions in the past 30 days.
Key facts
- Domain: alc.ca
- Trust Score: 31/100 (Grade F)
- Tranco global traffic rank: 52945
- Reddit mentions in past 30 days: 3
Trust score breakdown
How the trust score is calculated across 6 weighted dimensions.
Scale
4/10
Regulatory
0/30
Reputation
7/20
Transparency
0/15
Infrastructure
15/15
Digital presence
10/10
Trust score breakdown
31/100
How the trust score is calculated across 6 weighted dimensions.
Trust score history
Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).
Latest
26/100 · D
2026-08
Previous
15/100 · F
2026-06
Change
+11
2026-06 → 2026-08
Demand trend 12 mo., to Jun 2026
Avg monthly volume
183,232
Total (12 months)
2,198,784
Change
-25,892 -15%
Top 5 countries by demand
Search interest
Query: alc casino
Current
0
Peak
0
Trend
→ stable
Source: Google Trends. Values 0–100, relative
Affiliate program reputation
⚠
Listed under Warning on Affiliate Guard Dog
Source: Affiliate Guard Dog (affiliateguarddog.com)
Technical
33
PageSpeed
Poor · LCP 26.1s · CLS 0.004
Analytics
Google Analytics (GA4)
Google Tag Manager
Segment
Payment tech
PayPal
Interac
Apple Pay
Google Pay
Languages (3)
English
French
Lao
Reputation & visibility
- Trustpilot rating
- 1.7
- Trustpilot reviews
- 36
- Reddit mentions (30d)
- 5
- Organic keywords
- 201
- Tranco rank
- 52551
- Meta ads active
- -
- Google Trends
- Unknown
Where the brand is blocked
Blocked in 2 of 8 countries checked
-
Switzerland Gespa/ESBK 1 entryalc.ca since 2024-05-28 no local licence
-
Greece HGC 1 entryalc.ca since 2022-03-11 no local licence
Source: EU regulator blocklist registers
Operator & sanctions screening
Operator legal entity
Atlantic Lottery Corporation · Malta
Sanctions lists
Not screened
Screened against consolidated EU, UK, OFAC and UN sanctions lists
Infrastructure & domain health
Domain health:
Healthy (100/100)
- Domain
- alc.ca
- Domain age
- 26
- SSL days left
- 162
- CDN
- CloudFront
- Referring domains
- 5215
- Backlink rank
- 328
- + SSL certificate
- + Domain age
- + Backlinks
- + CDN active
Markets (6 countries)
Countries where this brand is active. Click a country for market intelligence data.
Similar brands (Grade D)
Frequently asked questions
What is the trust score of ALC?
ALC has a trust score of 31 out of 100, placing it in grade D (Caution). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does ALC hold?
ALC currently holds 0 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is ALC active?
ALC is active in 6 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does ALC compare to similar brands?
Brands in the same grade (D) as ALC are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate ALC side by side with up to three other brands.
Can ALC improve its trust score?
Yes. Trust scores are recalculated monthly. If ALC obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.