FireKeepers
25
/ 100
Declined by -4 points
0
Licenses
7
Markets
1
Domains
active
Status
Brand overview
FireKeepers Casino is an online gambling brand operating at firekeeperscasino.com, associated with the FireKeepers Casino Hotel property in Battle Creek, Michigan, run by the Nottawaseppi Huron Band of the Potawatomi. The brand has a low trust score of 25/100 (grade D), which is a significant concern for prospective players. It maintains a modest online presence with a Tranco rank of 257,039 and 96 Reddit mentions in the past 30 days.
Key facts
- Trust score: 25/100 (grade D) — indicating significant player safety or reliability concerns
- Tranco global traffic rank: 257,039, reflecting limited web traffic volume
- 96 Reddit mentions in the past 30 days, showing modest community activity
- Associated with FireKeepers Casino Hotel in Battle Creek, Michigan, a tribal gaming property
- Operated under the Nottawaseppi Huron Band of the Potawatomi
Trust score breakdown
How the trust score is calculated across 6 weighted dimensions.
Scale
4/10
Regulatory
0/30
Reputation
0/20
Transparency
0/15
Infrastructure
15/15
Digital presence
10/10
Trust score breakdown
25/100
How the trust score is calculated across 6 weighted dimensions.
Trust score history
Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).
Latest
19/100 · F
2026-08
Previous
15/100 · F
2026-06
Change
+4
2026-06 → 2026-08
Demand trend 12 mo., to Jun 2026
Avg monthly volume
64,379
Total (12 months)
772,547
Change
-4,648 -8%
Top 5 countries by demand
Search interest
Query: firekeepers casino
Current
24
Peak
100
Trend
→ stable
Top queries
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Rising
2026 firekeepers casino 400
firekeepers casino and hotel
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nascar firekeepers casino 400
Source: Google Trends. Values 0–100, relative
Affiliate program reputation
⚠
Listed under Warning on Affiliate Guard Dog
Source: Affiliate Guard Dog (affiliateguarddog.com)
Mobile App
🍎
App Store
FireKeepers iCasino & Sports
1.9
163 reviews
Technical
Analytics
Google Analytics (GA4)
Google Tag Manager
Languages (1)
English
Reputation & visibility
- Reddit mentions (30d)
- 86
- Organic keywords
- 27
- Tranco rank
- 298697
- Meta ads active
- active
- Google Trends
- Declining
Where the brand is blocked
✓ Not on any blocklist we check (8 countries checked)
Source: EU regulator blocklist registers
Operator & sanctions screening
Operator legal entity
Nottawaseppi Huron Band of the Potawatomi · Malta
Sanctions lists
Not screened
Screened against consolidated EU, UK, OFAC and UN sanctions lists
Infrastructure & domain health
Domain health:
Healthy (100/100)
- Domain
- firekeeperscasino.com
- Domain age
- 25
- SSL days left
- 61
- CDN
- Sucuri
- Referring domains
- 3579
- Backlink rank
- 361
- + SSL certificate
- + Domain age
- + Backlinks
- + CDN active
Markets (7 countries)
Countries where this brand is active. Click a country for market intelligence data.
Similar brands (Grade D)
Frequently asked questions
What is the trust score of FireKeepers?
FireKeepers has a trust score of 25 out of 100, placing it in grade D (Caution). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does FireKeepers hold?
FireKeepers currently holds 0 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is FireKeepers active?
FireKeepers is active in 7 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does FireKeepers compare to similar brands?
Brands in the same grade (D) as FireKeepers are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate FireKeepers side by side with up to three other brands.
Can FireKeepers improve its trust score?
Yes. Trust scores are recalculated monthly. If FireKeepers obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.