On-Site Optimisation & Content Specialist - bet365

bet365 is a British gambling company founded in 2000 by Denise Coates CBE. As an On-Site Optimisation & Content Specialist, you will join the Performance team, working across regulated markets, optimising website structure and producing regular content to improve search engine rankings. You will coordinate with the Content, Development, Outreach and Paid teams to support continued organic growth, writing and optimising sports content for the Editorial Content team.

Optimise website structure and produce regular content to improve search rankings.
Coordinate with Content, Development, Outreach and Paid teams to drive organic growth.
Create high-quality sports content, including blogs, articles and website copy.
Analyse numerical data and present insights to the business using tools such as GA4 and Looker Studio.

Experience in sports news-based content creation and News SEO.
Competent with key web and analytics tools, such as GA4, Google Search Console, Ahrefs and Screaming Frog.
Knowledge of technical SEO, in particular indexing and crawling.
Experience analysing numerical data and presenting it to the business.
Bulgarian native-level speaker with high proficiency in English.

SEO Content Creation GA4 Google Search Console Ahrefs Technical SEO