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32Red

30 / 100
D Caution
Declined by -2 points
0
Licenses
55
Markets
1
Domains
active
Status
Quick verdict: is this brand legit? →
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Brand overview

32Red is a British online casino brand based in Gibraltar, operating under the domain int.32red.com. It has been part of the Kindred Group since its acquisition in July 2017 for £176 million. The brand currently carries a Trust Score of 30/100 (grade D) and shows limited organic search visibility, with only 4 organic keywords tracked.

Key facts

  • Owned by Kindred Group since acquisition in July 2017 for £176 million
  • Headquartered in Gibraltar; originally a publicly listed British company
  • Trust Score of 30/100 (grade D)
  • Only 4 organic keywords tracked via DataForSEO
  • Website available in 3 languages: en-gb, en-mt, ro

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10
Regulatory 0/30
Reputation 0/20
Transparency 0/15
Infrastructure 15/15
Digital presence 5/10
Trust score breakdown 30/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest
25/100 · D
2026-08
Previous
25/100 · D
2026-06
Change
0
2026-06 → 2026-08
060708

Demand trend 12 mo., to Jun 2026

Avg monthly volume
519,735
Total (12 months)
6,236,820
Change
-189,430 -32%
070809101112010203040506

Search interest

Query: 32red casino
Current
0
Peak
0
Trend
→ stable
Top queries
coral coral casino 888 888 casino ladbrokes ladbrokes casino virgin casino 32red login betfred betfred casino
Rising
boyle casino 32red casino mobile 32red casino bonus mgm casino kwiff casino netbet netbet casino skyvegas unibet casino unibet
Source: Google Trends. Values 0–100, relative

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog
Source: Affiliate Guard Dog (affiliateguarddog.com)

B2B Reviews

Casinomeister Accredited
8.5/10
Payout time: 0-12 hours

Technical

99
PageSpeed
Good · LCP 0.8s · CLS 0.000
Analytics
Google Analytics (GA4)
Payment tech
Trustly Neteller Skrill PayPal Paysafecard AstroPay Google Pay

Languages (3)

English Norwegian Romanian

About

32Red is a public British online casino company located in Gibraltar. It was acquired by the Kindred Group in July 2017 for £176 million.

📖 Wikipedia

Reputation & visibility

Reddit mentions (30d)
18
Organic keywords
4
Meta ads active
-
Google Trends
Unknown

Where the brand is blocked

Blocked in 3 of 8 countries checked
  • Greece HGC 1 entry
    32red.com since 2013-07-24 no local licence
  • Italy ADM 4 entries
    32red.com no local licence
  • Poland MF 3 entries
    32red.com since 2018-10-12 no local licence
Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity
Kindred Group plc · Malta
Sanctions lists
✓ No matches found
Screened against consolidated EU, UK, OFAC and UN sanctions lists
This brand accepts crypto - see the crypto casino trust ranking →

Infrastructure & domain health

Domain health: Fair (50/100)
Domain
int.32red.com
SSL days left
31
Referring domains
1393
Backlink rank
124
  • + SSL certificate
  • ! Domain age
  • + Backlinks
  • ! CDN active

Markets (55 countries)

Countries where this brand is active. Click a country for market intelligence data.

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Frequently asked questions

What is the trust score of 32Red?
32Red has a trust score of 30 out of 100, placing it in grade D (Caution). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does 32Red hold?
32Red currently holds 0 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is 32Red active?
32Red is active in 55 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does 32Red compare to similar brands?
Brands in the same grade (D) as 32Red are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate 32Red side by side with up to three other brands.
Can 32Red improve its trust score?
Yes. Trust scores are recalculated monthly. If 32Red obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.
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