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Betsafe

38 / 100
D Caution
Declined by -9 points
0
Licenses
55
Markets
1
Domains
active
Status
Quick verdict: is this brand legit? →
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Brand overview

Betsafe (betsafe.com) is an online gambling brand with search demand across 35 countries including Austria, Australia, Belgium, and France. The brand holds a Trust Score of 38/100 (grade D) and a Trustpilot rating of 1.4/5 from 269 reviews, indicating significant user-reported concerns. Organic search visibility is limited, with 377 tracked keywords and a Tranco rank of 96117.

Key facts

  • Trust Score: 38/100 (grade D)
  • Trustpilot rating: 1.4/5 based on 269 reviews
  • Tranco rank: 96117
  • 377 organic keywords tracked via DataForSEO
  • Search demand recorded in 35 countries; only 3 Reddit mentions in the past 30 days

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10
Regulatory 0/30
Reputation 8/20
Transparency 0/15
Infrastructure 15/15
Digital presence 10/10
Trust score breakdown 38/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest
33/100 · D
2026-08
Previous
33/100 · D
2026-06
Change
0
2026-06 → 2026-08
060708

Demand trend 12 mo., to Jun 2026

Avg monthly volume
536,072
Total (12 months)
6,432,865
Change
+78,806 +16%
070809101112010203040506

Search interest

Query: betsafe casino
Current
0
Peak
0
Trend
→ stable
Source: Google Trends. Values 0–100, relative

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog
Source: Affiliate Guard Dog (affiliateguarddog.com)

B2B Reviews

Casinomeister Accredited
9.1/10
Payout time: 0-24 hours
ThePOGG Recommended
5/10
Pros & Cons
✓ Choose from a plethora of games, Straightforward sign up flow, Download a dedicated mobile app
✗ No phone customer support available, No cryptocurrency payments

Technical

32
PageSpeed
Poor · LCP 6.1s · CLS 0.299
Analytics
Google Analytics (GA4) Google Tag Manager

Languages (1)

English

About

Betsafe is an international sportsbook popular in the Baltic regions of Latvia and Estonia that is also licensed in Ontario, Sweden, and Peru. It is headquartered in Malta and is a subsidiary of Betsson, the online gambling giant listed in Sweden.

📖 Wikipedia

Reputation & visibility

Trustpilot rating
1.4
Trustpilot reviews
269
Reddit mentions (30d)
1
Organic keywords
377
Tranco rank
101432
Meta ads active
active
Google Trends
Unknown

Where the brand is blocked

Blocked in 1 of 8 countries checked
  • Poland MF 11 entries
    betsafe.com since 2017-07-14 no local licence
Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity
BML Group Limited
Sanctions lists
✓ No matches found
Screened against consolidated EU, UK, OFAC and UN sanctions lists

Infrastructure & domain health

Domain health: Healthy (100/100)
Domain
betsafe.com
Domain age
24
SSL days left
74
CDN
CloudFront
Referring domains
7340
Backlink rank
444
  • + SSL certificate
  • + Domain age
  • + Backlinks
  • + CDN active

Markets (55 countries)

Countries where this brand is active. Click a country for market intelligence data.

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Frequently asked questions

What is the trust score of Betsafe?
Betsafe has a trust score of 38 out of 100, placing it in grade D (Caution). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does Betsafe hold?
Betsafe currently holds 0 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is Betsafe active?
Betsafe is active in 55 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does Betsafe compare to similar brands?
Brands in the same grade (D) as Betsafe are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate Betsafe side by side with up to three other brands.
Can Betsafe improve its trust score?
Yes. Trust scores are recalculated monthly. If Betsafe obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.
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