SBOBET - trust score 37/100: reputation & complaints check

Brand overview

SBOBET (sbobet.com) is an online gambling brand with a Trust Score of 37/100 (grade D), indicating significant trust concerns based on available data. The brand shows low Trustpilot ratings (1.9/5 from 36 reviews) and modest organic search visibility (37 keywords, Tranco rank 34700), while maintaining a multilingual presence across 7 languages and search demand in 35 countries.

Key facts

Trust Score: 37/100 (grade D)
Trustpilot rating: 1.9/5 based on 36 reviews
Tranco global rank: 34,700
Available in 7 languages: English, Indonesian, Japanese, Malay, Portuguese, Thai, Vietnamese
Search demand recorded in 35 countries; 37 organic keywords tracked (DataForSEO)

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10

Regulatory 0/30

Reputation 7/20

Transparency 0/15

Infrastructure 15/15

Digital presence 7/10

Trust score breakdown 37/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest

32/100 · D

2026-08

2026-06

Change

0

2026-06 → 2026-08

Demand trend 12 mo., to Jun 2026

Avg monthly volume

511,019

Total (12 months)

6,132,232

Change

+670,366 +148%

Top 5 countries by demand

Search interest

Query: sbobet casino

Current

0

Peak

100

Trend

→ stable

Source: Google Trends. Values 0–100, relative

Affiliate Program

Active affiliate program

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog

Source: Affiliate Guard Dog (affiliateguarddog.com)

B2B Reviews

AskGamblers Certified

1.0/5

View review →

Technical

Analytics

Google Analytics (GA4) Google Tag Manager

Payment tech

Neteller Skrill

Languages (8)

Burmese Chinese English Indonesian Japanese Portuguese Thai Vietnamese

About

SBOBet is an online bookmaker. The website has operations in Asia licensed by the Philippines and operations in Europe licensed by the Isle of Man to operate as an international sports bookmaker. The company offers online gambling on all major sports, online games, racing, financial betting and poke

📖 Wikipedia

Reputation & visibility

Trustpilot rating: 1.8
Trustpilot reviews: 35
Reddit mentions (30d): 5
Organic keywords: 37
Tranco rank: 36281
Meta ads active: -
Google Trends: Declining

Where the brand is blocked

Blocked in 3 of 8 countries checked

Greece HGC 1 entry

sbobet.com since 2022-09-01 no local licence
Italy ADM 1 entry

sbobet.com no local licence
Poland MF 26 entries

sbobet.com since 2018-02-08 no local licence

Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity

Celton Manx Limited · Isle of Man

Sanctions lists

Not screened

Screened against consolidated EU, UK, OFAC and UN sanctions lists

Infrastructure & domain health

Domain health: Healthy (100/100)

Domain: sbobet.com
Domain age: 23
SSL days left: 128
CDN: Cloudflare
Referring domains: 5595
Backlink rank: 531

+ SSL certificate
+ Domain age
+ Backlinks
+ CDN active

Markets (50 countries)

Countries where this brand is active. Click a country for market intelligence data.

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Frequently asked questions

What is the trust score of SBOBET?

SBOBET has a trust score of 37 out of 100, placing it in grade D (Caution). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.

How many licenses does SBOBET hold?

SBOBET currently holds 0 active license(s) across its operating markets. License status is verified against regulator registers weekly.

In which markets is SBOBET active?

SBOBET is active in 50 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).

How does SBOBET compare to similar brands?

Brands in the same grade (D) as SBOBET are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate SBOBET side by side with up to three other brands.

Can SBOBET improve its trust score?

Yes. Trust scores are recalculated monthly. If SBOBET obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.