Snai - trust score 39/100: reputation & complaints check

Brand overview

Snai (snai.it) is an online gambling brand with a Tranco global traffic rank of 7,966 and organic search visibility across 50 countries, including Argentina, Australia, Brazil, and several European markets. The brand holds a Trust Score of 39/100 (grade D) and a Trustpilot rating of 1.2/5 based on 1,656 reviews, indicating significant user dissatisfaction despite its measurable online presence. Its organic keyword footprint of 234 terms suggests a moderate but limited SEO reach relative to its traffic rank.

Key facts

Trust Score: 39/100 (grade D)
Trustpilot rating: 1.2/5 from 1,656 reviews
Tranco global traffic rank: 7,966
Organic keywords tracked (DataForSEO): 234
Search demand identified in 50 countries, including AR, AT, AU, BE, BG, BR, CA, CH, CL, CO, CR, CZ, DE, DK, EE

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10

Regulatory 0/30

Reputation 9/20

Transparency 0/15

Infrastructure 15/15

Digital presence 9/10

Trust score breakdown 39/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest

34/100 · D

2026-08

2026-06

Change

0

2026-06 → 2026-08

Demand trend 12 mo., to Jun 2026

Avg monthly volume

2,141,096

Total (12 months)

25,693,155

Change

+330,506 +20%

Top 5 countries by demand

Search interest

Query: snai casino

Current

43

Peak

100

Trend

→ stable

Top queries

888 casino 888 betflag sisal casino sisal lottomatica lottomatica casino casino online snai slot goldbet

Rising

gioca7 bgame domusbet vincitu casino vincitu sportbet pokerstars casino pokerstars casino online starvegas

Source: Google Trends. Values 0–100, relative

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog, listed since 2019

Program: SNAI Affiliates

Predatory T&Cs

Open the thread →

Source: Affiliate Guard Dog (affiliateguarddog.com)

Technical

Analytics

Google Analytics (GA4)

Languages (1)

Italian

Reputation & visibility

Trustpilot rating: 1.2
Trustpilot reviews: 1672
Reddit mentions (30d): 0
Organic keywords: 234
Tranco rank: 7734
Meta ads active: -
Google Trends: Stable

Where the brand is blocked

✓ Not on any blocklist we check (8 countries checked)

Source: EU regulator blocklist registers

This brand accepts crypto - see the crypto casino trust ranking →

Infrastructure & domain health

Domain health: Healthy (100/100)

Domain: snai.it
Domain age: 29
SSL days left: 112
CDN: Akamai
Referring domains: 6545
Backlink rank: 401

+ SSL certificate
+ Domain age
+ Backlinks
+ CDN active

Markets (52 countries)

Countries where this brand is active. Click a country for market intelligence data.

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Frequently asked questions

What is the trust score of Snai?

Snai has a trust score of 39 out of 100, placing it in grade D (Caution). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.

How many licenses does Snai hold?

Snai currently holds 0 active license(s) across its operating markets. License status is verified against regulator registers weekly.

In which markets is Snai active?

Snai is active in 52 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).

How does Snai compare to similar brands?

Brands in the same grade (D) as Snai are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate Snai side by side with up to three other brands.

Can Snai improve its trust score?

Yes. Trust scores are recalculated monthly. If Snai obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.