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W88

36 / 100
D Caution
Declined by -8 points
0
Licenses
51
Markets
1
Domains
active
Status
Quick verdict: is this brand legit? →

Brand overview

W88, operating at w88.com, is an online gambling platform with measurable search demand across 35 countries, including Austria, Australia, Belgium, and France. The brand holds a Trust Score of 36/100 (grade D), indicating notable concerns based on available data, alongside a Trustpilot rating of 3.2 out of 5 from a small sample of 6 reviews. Online discussion activity is present, with 83 Reddit mentions recorded over a 30-day period.

Key facts

  • Trustpilot rating: 3.2
  • Trustpilot reviews: 6
  • Reddit mentions (30d): 83
  • Domain: w88.com
  • SSL days left: 32
  • CDN: Cloudflare
  • Referring domains: 933
  • Backlinks: 5382

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10
Regulatory 0/30
Reputation 11/20
Transparency 0/15
Infrastructure 15/15
Digital presence 8/10
Trust score breakdown 36/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest
36/100 · D
2026-08
Previous
36/100 · D
2026-06
Change
0
2026-06 → 2026-08
060708

Demand trend 12 mo., to Jun 2026

Avg monthly volume
1,305,685
Total (12 months)
15,668,222
Change
-87,154 -6%
070809101112010203040506

Affiliate program reputation

Listed under Warning on Affiliate Guard Dog
Program: W88 Affiliates
Source: Affiliate Guard Dog (affiliateguarddog.com)

Technical

Analytics
Google Analytics (GA4)

Languages (1)

Chinese

Reputation & visibility

Trustpilot rating
3.2
Trustpilot reviews
6
Reddit mentions (30d)
83
Organic keywords
0
Meta ads active
-

Where the brand is blocked

✓ Not on any blocklist we check (8 countries checked)

Source: EU regulator blocklist registers

Infrastructure & domain health

Domain health: Healthy (100/100)
Domain
w88.com
Domain age
23
SSL days left
32
CDN
Cloudflare
Referring domains
933
Backlink rank
254
  • + SSL certificate
  • + Domain age
  • + Backlinks
  • + CDN active

Markets (51 countries)

Countries where this brand is active. Click a country for market intelligence data.

Frequently asked questions

What is the trust score of W88?
W88 has a trust score of 36 out of 100, placing it in grade D (Caution). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does W88 hold?
W88 currently holds 0 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is W88 active?
W88 is active in 51 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does W88 compare to similar brands?
Brands in the same grade (D) as W88 are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate W88 side by side with up to three other brands.
Can W88 improve its trust score?
Yes. Trust scores are recalculated monthly. If W88 obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.