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Blueprint Gaming

Founded 2001 Newark 198 games [email protected]
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198
Games in portfolio
2001
Founded
Newark
Headquarters

About Blueprint Gaming

Company overview, history and positioning

Founded in 2001 and headquartered in Newark, United Kingdom, Blueprint Gaming is one of the UK's leading multi-platform developers of digital slot games. The Gauselmann Group, now Merkur Group, took a stake in 2008 and completed full acquisition in 2012, making Blueprint a wholly owned subsidiary of the German gaming conglomerate. Blueprint's content reaches players across online, mobile and more than 100,000 land-based gaming machines in the UK, Germany and Italy.

The studio's portfolio is built around three pillars: original IP, licensed branded slots and progressive jackpot networks. Signature franchises include Fishin' Frenzy and its Megaways derivatives, Eye of Horus, King Kong Cash and Genie Jackpots, alongside licensed brands such as The Goonies, Rick and Morty and Game of Thrones. The Jackpot King progressive network connects dozens of titles into a single shared prize pool.

Blueprint's operating entities are licensed and regulated in Great Britain by the Gambling Commission, with a Malta-licensed subsidiary holding a Malta Gaming Authority B2B Critical Supply Licence. This combination of British creative heritage and Merkur Group's manufacturing scale supports distribution across the UK, Germany, Italy, Malta, Gibraltar, Ontario, Romania and Denmark.

Vision

To be the United Kingdom's most trusted omni-channel slot developer, combining creative game design and branded entertainment IP with the manufacturing scale of the Merkur Group across online, mobile and land-based channels.

Mission

To manufacture, supply and maintain world-class slot content spanning original IP, licensed branded slots and the Jackpot King progressive network, delivered under multiple regulated jurisdictions worldwide.

Values

  • Creative Game Design
  • Omni-Channel Excellence
  • Branded Entertainment
  • Progressive Jackpot Innovation
  • Regulatory Compliance

Market performance

Composite score based on RTP, release activity, casino presence and regional diversity
15 out of 100
D Niche
Average RTP 95.78%
industry avg ~96.5%
Release activity 10 titles / yr
games shipped in last 12 months
Casino presence 0 / 10
top-tier operator integrations
Regional diversity 0 / 15
regulated markets covered

Top games by demand

Most-searched titles from Blueprint Gaming
View all games
1
The Goonies Cash Inferno
RTP 94.00% High volatility 2026
0
demand
2
Meerkat Mayhem
RTP 93.99% High volatility 2026
0
demand
3
Red Hot Catch
RTP 94.00% Medium volatility 2026
0
demand

Team & people at Blueprint Gaming

3 key people from Blueprint Gaming
Jo Purvis
Jo Purvis
Director
Kate Price
Kate Price
Director
Nick Wright
Nick Wright
cto

Awards

5 industry awards won
2023
Slot Provider of the Year - EGR B2B Awards
2022
Slot Provider of the Year - EGR B2B Awards
2021
Innovation in Slot Provision - EGR B2B Awards
2020
Best Slot Game - Global Gaming Awards
2019
RNG Casino Supplier of the Year - EGR B2B Awards

All games by Blueprint Gaming

slot
Vikings Of Fortune
RTP 97.8%Medium
slot
Fortunes Of Sparta
RTP 97.0%High
slot
Buffalo Rising Megaways All Action
RTP 97.0%Medium
slot
Fortunes Of Ra
RTP 97.0%Medium
slot
Buffalo Rising Megaways
RTP 97.0%Medium2008
slot
Gorilla Gold Megaways
RTP 97.0%High2020
slot
This Is Spinal Tap
RTP 96.9%High
slot
Spinal Tap
RTP 96.9%
slot
Primal Megaways
RTP 96.8%High
slot
El Jackpotto
RTP 96.6%High
slot
Genie Jackpots Cave Of Wonders
RTP 96.6%Medium
slot
The Naked Gun
RTP 96.6%Medium
slot
Rick and Morty Megaways
RTP 96.6%High2020
slot
Genie Jackpots Megaways
RTP 96.5%High2018
slot
Hope Diamond
RTP 96.5%High
slot
Safari Gold Megaways
RTP 96.5%Medium2019
slot
Tiki Treasures Megaways
RTP 96.5%High2019
slot
Vikings Unleashed Megaways
RTP 96.5%High2018
slot
Legacy of The Gods Megaways
RTP 96.5%High
slot
Lightning Strike Megaways
RTP 96.5%High2019
slot
Bison Rising Megaways
RTP 96.5%Medium2018
slot
Big Cat King Megaways
RTP 96.5%Medium2020
slot
Irish Frenzy
RTP 96.5%Medium
slot
Gun Slinger Fully Loaded
RTP 96.5%Medium
slot
Bison Bonanza
RTP 96.5%High
slot
Bar-X Safecracker Megaways
RTP 96.5%High
slot
Cop The Lot Megaways
RTP 96.5%High
slot
Genie Jackpots
RTP 96.5%Medium2015
slot
King of The West
RTP 96.5%High2021
slot
Inspector Gadget
RTP 96.5%Medium
slot
Lion Thunder
RTP 96.5%Medium2020
slot
Dragonfall
RTP 96.5%Medium2019
slot
Rolling in Gold
RTP 96.5%Medium2021
slot
Temple Of Treasure Megaways
RTP 96.5%High2019
slot
Realm of Legends
RTP 96.5%Medium
slot
Valletta Megaways
RTP 96.5%High
slot
Slots O'Gold Megaways
RTP 96.5%High
slot
Winstar
RTP 96.4%Medium
slot
Mars Attacks
RTP 96.4%Medium2018
slot
Irish Riches
RTP 96.4%Medium
slot
90s Mania Megaways
RTP 96.4%High
slot
Diamond Mine Megaways
RTP 96.4%High2018
slot
Super Diamond Deluxe
RTP 96.4%Medium
slot
Diamond Mine
RTP 96.4%2018
slot
Diamond Mine Extra Gold Megaways
RTP 96.4%High
slot
Buffalo Rising
RTP 96.4%Medium
slot
Medusa
RTP 96.4%Medium2020
slot
Once Upon A Rhyme
RTP 96.4%Medium
slot
Good Feathers
RTP 96.4%Medium
slot
Eye of Horus Power 4 Slots
RTP 96.4%Medium
slot
Thai Flower
RTP 96.3%Medium2014
slot
Master Of Atlantis
RTP 96.3%High
slot
Eye of Horus
RTP 96.3%Medium2016
slot
Eye of Dead
RTP 96.3%Medium
slot
Gold Frenzy
RTP 96.2%Medium
slot
Wolf Legend Megaways
RTP 96.2%High2019
slot
Gun Slinger
RTP 96.2%Medium
slot
Rick And Morty Wubba Lubba Dub Dub
RTP 96.1%High
slot
Super Lucky Charms
RTP 96.1%Medium
slot
7 Seas Pirates
RTP 96.1%Medium

Frequently asked questions

Answers about Blueprint Gaming - licensing, catalogue, headquarters and contacts
Is Blueprint Gaming licensed?
Yes. Blueprint Gaming's UK operating entities are licensed and regulated in Great Britain by the Gambling Commission, while its Malta-licensed subsidiary holds a Malta Gaming Authority B2B Critical Supply Licence. Together these licences support distribution across the UK, Malta, Gibraltar and other regulated markets. This regulatory footprint gives operators the confidence to add Blueprint Gaming's...
What games does Blueprint Gaming offer?
Blueprint Gaming offers original IP such as Fishin' Frenzy, Eye of Horus and King Kong Cash, licensed branded slots including The Goonies, Rick and Morty and Game of Thrones, and progressive jackpot titles connected through the Jackpot King network. The catalogue currently spans around 177 titles, giving operators a broad range of content to choose from when building out their casino lobby.
Where is Blueprint Gaming headquartered?
Blueprint Gaming is headquartered in Newark, United Kingdom. Since 2012 the studio has operated as a wholly owned subsidiary of the German Merkur Group, formerly the Gauselmann Group, which supports its manufacturing and omni-channel distribution. This base has remained central to the company's operations and regulatory strategy since it was founded in 2001.
When was Blueprint Gaming founded?
Blueprint Gaming was founded in 2001. The Gauselmann Group, now Merkur Group, took an initial stake in 2008 and completed full acquisition in 2012, giving the studio access to a much larger manufacturing and distribution network across Europe. In the years since, the studio has grown its catalogue to around 177 titles, distributed to operators across multiple regulated markets worldwide.
What social media does Blueprint Gaming have?
Blueprint Gaming maintains a presence on LinkedIn and X (Twitter), sharing new slot releases, licensed brand partnerships and award announcements. Its content is aimed primarily at operators, land-based venues and industry press. These channels are a useful way for operators, affiliates and industry press to stay up to date with new releases and company news.
How many games does Blueprint Gaming have?
Blueprint Gaming's portfolio includes around 177 titles, spanning original IP, licensed branded slots and progressive jackpot games connected through its Jackpot King network, distributed across online, mobile and land-based channels. These titles are distributed under the company's UK Gambling Commission (UKGC) licensing framework to operators across multiple regulated markets.
What licences does Blueprint Gaming hold?
Blueprint Gaming holds a UK Gambling Commission licence for its British operating entities and a Malta Gaming Authority B2B Critical Supply Licence through its Malta-based subsidiary, supporting distribution across the UK and wider European markets. Further detail on specific licence numbers and covered jurisdictions is available directly via https://www.blueprintgaming.com/.
How can I contact Blueprint Gaming?
Operators can contact Blueprint Gaming through the partnership enquiry channels on blueprintgaming.com. The studio, as part of the Merkur Group, also engages with land-based and online partners through Merkur's wider commercial network. The company's official website, https://www.blueprintgaming.com/, remains the best starting point for new partnership or integration enquiries.