Reel Play
About Reel Play
Reel Play is an Australian slot developer operating as an exclusive partner studio within the Games Global network, formerly known as Microgaming. Rather than pursuing independent aggregator distribution, Reel Play channels its entire output through Games Global's established operator relationships, a structure that trades broader market reach for deep integration with one of the industry's longest-running content networks.
The studio has built its identity around two specific reel mechanics: Megaways, the widely licensed variable-reel format, and Infinity Reels, a proprietary expanding-reel system designed for high-volatility gameplay. Reel Play's titles built on these mechanics have contributed to some of the most recognised Megaways-branded releases circulating through the Games Global ecosystem.
As a Games Global exclusive partner, Reel Play's content inherits distribution through Games Global's UK Gambling Commission and Malta Gaming Authority licensing framework, reaching an operator network reported at over 900 gaming brands worldwide across regulated European and international markets. Content is developed and iterated with ongoing feedback from operator partners to ensure sustained relevance for player engagement. Content is developed and iterated with ongoing feedback from operator partners to ensure sustained relevance for player engagement.
Vision
To be a leading innovator in slot reel mechanics, delivering Megaways and proprietary Infinity Reels content exclusively through the Games Global distribution network to operators worldwide. This approach keeps the company aligned with evolving player expectations across every market it enters.
Mission
To develop high-volatility HTML5 slots built on Megaways and Infinity Reels mechanics, distributed exclusively through Games Global's licensing framework to operators across regulated markets. This shapes daily priorities for teams supporting operator partners.
Values
- Innovation
- Megaways Mechanics
- Infinity Reels
- High Volatility Design
- Partnership