ReelPlay
69
Games in portfolio
-
Founded
Headquarters
About ReelPlay
Company overview, history and positioning
ReelPlay is a Sydney, Australia-based B2B slot studio that rebranded from Chance Interactive in July 2019 and grew into a leading name in the U.S. iGaming market. Led by CEO David Johnson and COO Mark Crocker, the studio is best known as the inventor of the proprietary Infinity Reels mechanic, first unveiled in El Dorado Infinity Reels in December 2019.
Its catalogue includes the debut Megaways title Hypernova Megaways, the Infinity Reels franchise spanning Giza, Thor and Odin Infinity Reels, and the 10K Ways series including 10,000 Wonders 10K Ways and Shamrock Money Pot 10K Ways. Games are designed entirely in-house at ReelPlay's Sydney studio, from initial sketches to finished, feature-rich releases, and the Infinity Reels IP has been licensed to studios including PG Soft and Scientific Games.
ReelPlay distributes through partners such as Yggdrasil's YG Masters programme, Relax Gaming's Powered By network and Scientific Games / Light & Wonder, reaching operators including LeoVegas, Videoslots, William Hill and Golden Nugget. The studio is licensed and regulated in Great Britain by the Gambling Commission under account number 54430.
Vision
To keep creating boundary-pushing, entertaining slots that players love and operators prove are profitable - crafted entirely in-house in Sydney with the same care and pride the studio has put into every release since its Chance Interactive days.
Mission
To build feature-rich slot games from the ground up in Sydney, combining modern 3D design, challenging math and inventive mechanics like Infinity Reels, distributed globally through Yggdrasil, Relax Gaming and Scientific Games / Light & Wonder.
Values
- Reel Craft
- For Players, By Players
- In-House Innovation
- Compliance First
- Collaborative Spirit
Market performance
Composite score based on RTP, release activity, casino presence and regional diversity
12
out of 100
D
Niche
Average RTP
95.92%
industry avg ~96.5%
Release activity
3 titles / yr
games shipped in last 12 months
Casino presence
0 / 10
top-tier operator integrations
Regional diversity
0 / 15
regulated markets covered
Top games by demand
Most-searched titles from ReelPlay
Team & people at ReelPlay
2 key people from ReelPlay
Awards
7 industry awards won
2022
Best Soundtrack - Slots Temple Awards (We$t Coa$t Ca$h Infinity Reels)
2023
Top Performing NEW Online Slot - EKG Slot Awards (10,000 Wonders 10K WAYS)
2023
Most Innovative Online Game - EKG Slot Awards (El Dorado Infinity Reels)
2022
Runner-up, Top Performing Online Slot - EKG Slot Awards (Hypernova Megaways)
2021
Best New Online Slot Nominee - EKG Slot Awards (Hypernova Megaways)
2021
Ranked #1 Slots Supplier - Eilers & Krejcik Gaming Online Game Performance Report
2022
Top Performing New Release - EKG Online Game Performance Report (10,000 Wonders 10K WAYS)
All games by ReelPlay
slotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslotslot
Lucky Lady Leprechaun
RTP 96.7%Medium2025
El Dorado Infinity Reels
RTP 96.5%Medium2019
Giza Infinity Reels
RTP 96.5%High2020
Buster Hammer Carnival
RTP 96.3%Very-high2019
Gems Infinity Reels
RTP 96.3%Low2021
Hypernova Radial Reels
RTP 96.3%High2023
Spartacus Lightning Blitz
RTP 96.2%Medium2025
Big Barn Bucks
RTP 96.2%Medium2026
Thor Infinity Reels
RTP 96.2%Medium2021
Hypernova Infinity Reels
RTP 96.2%Low2021
Medusa Hot 1
RTP 96.2%High2021
Festival 10K Ways
RTP 96.2%High2023
Arctic Sorcerer Gigablox
RTP 96.2%Medium2022
Money Mariachi infinity reels
RTP 96.2%Very-high2022
Odin Infinity Reels Megaways
RTP 96.2%High2020
Hypernova 10K Ways
RTP 96.2%Medium2021
Atlantis 10K Ways
RTP 96.2%Medium2025
10,000 Wolves 10K Ways
RTP 96.2%Medium2024
ARRR! 10K Ways
RTP 96.1%High2022
10,000 Big Bass Lighting Spins
RTP 96.1%Medium2024
Professor Clank’s Combinator
RTP 96.1%High2022
Bucks and Doe 10K Ways
RTP 96.1%Medium2023
Hercules 10K Ways
RTP 96.1%Medium2023
Bananaz 10K ways
RTP 96.1%Medium2022
Big Bucks Bandits Megaways
RTP 96.1%High2020
Merlin’s 10K Ways
RTP 96.1%High2024
Hypernova Megaways
RTP 96.1%Medium2019
Battle Bucks 10K Ways
RTP 96.1%Medium2025
Atlantis Megaways
RTP 96.1%Medium2020
Ramsesses Gold 10K Ways
RTP 96.1%Medium2025
Gold is all Mine 10K Ways
RTP 96.1%Medium2025
Juicy Jelly Thunder Ways
RTP 96.1%High2025
Castle Cash Megaways
RTP 96.1%High2025
Joker Super Reels
RTP 96.1%High2020
Armageddon Megaways
RTP 96.1%Medium2024
Tiki Infinity Reels Megaways
RTP 96.1%Medium2020
Jelly Jillions
RTP 96.1%High2023
Bounty Hunt Reloaded
RTP 96.0%Medium2024
All My Gold
RTP 96.0%Medium2025
Professor Clank’s 10K Ways
RTP 96.0%High2025
Americash 10K Ways
RTP 96.0%High2024
Zeus God of Gaming Slot Demo by ReelPlay
RTP 96.0%Medium2026
Pearl Reef Gigablox Multimax Slot Demo
RTP 96.0%Medium2026
Maximum Fish
RTP 96.0%Medium2025
Pillage the Village 10k Ways
RTP 96.0%High2025
Spartacus 10K Ways
RTP 96.0%Medium2025
Giga Bass Gigablox
RTP 96.0%High2024
Mega Money Machine
RTP 96.0%High2023
Lions GigaBlox
RTP 96.0%Medium2024
King Arthur 10K Ways
RTP 96.0%Medium2024
10,000 Wonders MultiMax
RTP 96.0%Very-high2024
Primal Hunter Gigablox
RTP 96.0%Medium2024
Armageddon 10K Ways
RTP 96.0%High2024
Lady Merlin
RTP 95.9%High2023
American Outlaws MultiMax
RTP 95.9%Very-high2024
Mermaid Reef
RTP 95.9%Low2020
Gargoyle Infinity Reels
RTP 95.8%High2021
Dragon 50000
RTP 95.6%Very-high2019
Wild Joker Stacks
RTP 95.6%High2020
Zodiac Infinity Reels
RTP 95.6%Medium2021
Frequently asked questions
Answers about ReelPlay - licensing, catalogue, headquarters and contacts
Is ReelPlay licensed?
Yes. ReelPlay Pty Ltd, trading historically as Chance Interactive, is licensed and regulated in Great Britain by the Gambling Commission under account number 54430, holding a Remote Gambling Software operating licence active since June 2019. This licence covers the studio's real-money slot content distributed to regulated operators worldwide.
What games does ReelPlay offer?
ReelPlay develops feature-rich video slots built entirely in-house in Sydney. It is best known for inventing the Infinity Reels mechanic, first seen in El Dorado Infinity Reels, and for the 10K Ways series and Hypernova Megaways franchise, combining modern 3D design, challenging math and standout bonus features across its catalogue.
Where is ReelPlay headquartered?
ReelPlay is headquartered in Campbelltown, New South Wales, part of the greater Sydney area in Australia. Every game is created entirely in-house at this studio, from the earliest pencil sketches through to the finished, playable release, giving ReelPlay tight creative control over its distinctive Infinity Reels and 10K Ways franchises.
When was ReelPlay founded?
ReelPlay traces its roots to Chance Interactive, which rebranded to the ReelPlay name in July 2019. Since then, the studio has grown rapidly, becoming particularly influential in the U.S. iGaming market through its Infinity Reels invention and partnerships with major platform and operator brands.
What social media does ReelPlay have?
ReelPlay maintains a presence on LinkedIn, sharing studio updates, new releases and industry award news, and is frequently covered by iGaming trade press. Operators and partners can also connect with the studio through the official website, reelplay.com, for commercial and licensing enquiries.
How many games does ReelPlay have?
ReelPlay's catalogue includes around 60 titles, spanning its signature Infinity Reels franchise, the 10K Ways series, the Hypernova Megaways line and standalone releases such as The Trolls' Treasure and Professor Clank's Combinator, all designed in-house at its Sydney studio.
What licences does ReelPlay hold?
ReelPlay Pty Ltd, and its Chance Interactive trading name, is licensed and regulated in Great Britain by the Gambling Commission under account number 54430, covering a Remote Gambling Software operating licence active since 24 June 2019 that supports distribution to regulated operators across multiple jurisdictions.
How can I contact ReelPlay?
Operators, platform partners and licensing enquiries can be directed through the official ReelPlay website, reelplay.com, which lists commercial contact details for its Sydney headquarters. The studio's leadership, including CEO David Johnson and COO Mark Crocker, oversee partner relationships and distribution agreements.