A product or offer feed is a structured data file or API that an operator or network exposes so affiliates can pull current information programmatically — live bonuses and their terms, operator details, licences and markets, game lists, odds, or (for betting) events and prices — into their own site or tools, keeping it in sync automatically.
Definition
A product or offer feed is a structured data file or API that an operator or network exposes so affiliates can pull current information programmatically — live bonuses and their terms, operator details, licences and markets, game lists, odds, or (for betting) events and prices — into their own site or tools, keeping it in sync automatically. Instead of a writer manually updating a bonus figure across dozens of pages, the feed updates them.
Feeds are how a comparison site of any size stays accurate: they let the operator data, terms and offers that appear across the site come from one maintained source. The dependency is on the feed being reliable, current and correct — a feed that lags or contains errors propagates those everywhere it is used.
In context
For affiliates, a reliable feed is what makes accurate comparison content sustainable at scale — bonus terms, licence details, market availability and (for odds comparison) prices all stay current without manual editing, which directly supports the accuracy standard that YMYL and helpful-content evaluation require. It is also what powers the comparison widgets and tools an affiliate builds.
The cautions are about trust and compliance. The affiliate is responsible for what its pages show even when the data came from an operator feed, so the feed's output should be validated — spot-checking that bonus terms, licences and market flags match reality, and having a fallback when the feed is stale or down rather than displaying wrong figures.
Geo-accuracy still has to be enforced (only show operators licensed in the viewer's market), responsible-gambling messaging and disclosure are added by the affiliate's own templates, and outbound links are marked rel="sponsored". A feed reduces manual work and error, but it does not transfer responsibility for accuracy or compliance to the operator.
For affiliate-facing content, the framing is that a product or offer feed keeps operator data, terms and prices in sync automatically from one source, that it is essential for accurate comparison content at scale, that its output must still be validated with a fallback for staleness, and that geo-filtering, disclosure and responsible-gambling messaging remain the affiliate's responsibility on top of the feed.
Worked example
An affiliate pulls bonus terms, licences and market flags from operator feeds to keep its comparison pages current automatically. A validation job spot-checks the feed daily against live operator sites; when one feed lags with an expired bonus, the page falls back to a "check operator for current terms" state rather than showing the wrong figure.
Geo-filtering and rel="sponsored" links are applied by the affiliate's own templates.
Related terms
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