Senior Manager, CRM Marketing - Aristocrat

Aristocrat Leisure Limited is a global leader in gaming content and technology, delivering casino, mobile and social gaming experiences to players and operators worldwide.

We are hiring a Senior Manager, CRM Marketing for our Las Vegas, NV, US team. This role builds and implements data-driven CRM strategies to improve player retention, acquisition and lifetime value, using segmentation, personalization and real-time campaigns.

This is a full-time hybrid position offering competitive compensation and comprehensive benefits.

Develop and implement a Customer Life Cycle Management (CLCM) strategy
Leverage real-time CRM capabilities to build personalized customer journeys
Define and optimize segmentation models to improve targeting
Build and optimize event-driven CRM campaigns
Apply AI-driven personalization to deliver targeted promotions

Experience in CRM marketing, ideally in iGaming or casino
Strong understanding of segmentation, personalization and lifecycle marketing
Experience with CRM platforms and campaign automation tools
Analytical mindset with experience tracking KPIs such as conversion and CPA
Ability to partner with Product and Technology teams

CRM Marketing Segmentation Lifecycle Marketing Campaign Automation Player Retention