CRM Optimisation Lead - bet365

bet365 is a British gambling company founded in 2000 by Denise Coates CBE. The Marketing department in Australia connects with millions of sports fans, ensuring every communication lands with precision. As a CRM Optimisation Lead, you will bridge the gap between bet365's global strategy and the Australian sports landscape, acting as the vital link between Australian operations and global CRM teams, navigating local market nuances around commercial relevance, compliance and the Australian sporting calendar.

Act as the vital link between Australian operations and global CRM teams.
Navigate local market nuances around commercial relevance, compliance and timing.
Influence strategy and drive continuous improvement across a complex matrix environment.
Ensure CRM activity remains effective and engaging across the Australian sporting calendar.

Experience in CRM, marketing operations or campaign coordination.
Strong stakeholder management skills with the ability to influence without direct authority.
Ability to work effectively across matrix teams and multiple time zones.
Analytical skills with the ability to interpret data and identify trends.
Understanding of the Australian market and sporting calendar.

CRM Marketing Operations Stakeholder Management Data Analysis Campaign Management