Malta
CRM Project Manager – Gamification — Betsson Group
- Work Style On-site
- Location Malta
- Experience Manager
- Job Type Full-time
Job Description
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Responsibilities
• Within Commercial, own and manage the end-to-end delivery of gamification rewards across multiple markets, brands, products, and jurisdictions (B2C+B2B).
• Create, configure, launch, and optimise gamification mechanics, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and other interactive reward experiences using Thunderbite.
• Build and maintain reward structures, probability models, and prize allocation logic to ensure commercial viability and alignment with promotional budgets.
• Monitor and optimise reward costs across all launched gamification products.
• Ensure all gamification activities comply with internal processes, responsible gaming principles, and market-specific regulatory requirements.
• Work closely with local teams to ensure a tailored and localised customer experience.
• Stay informed on industry trends and competitor activity to continuously evolve and enhance the gamification offering.
• Collaborate closely with Xtremepush and internal product development stakeholders to support the successful implementation and continuous enhancement of the gamification portfolio.
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• Create, configure, launch, and optimise gamification mechanics, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and other interactive reward experiences using Thunderbite.
• Build and maintain reward structures, probability models, and prize allocation logic to ensure commercial viability and alignment with promotional budgets.
• Monitor and optimise reward costs across all launched gamification products.
• Ensure all gamification activities comply with internal processes, responsible gaming principles, and market-specific regulatory requirements.
• Work closely with local teams to ensure a tailored and localised customer experience.
• Stay informed on industry trends and competitor activity to continuously evolve and enhance the gamification offering.
• Collaborate closely with Xtremepush and internal product development stakeholders to support the successful implementation and continuous enhancement of the gamification portfolio.
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Requirements
• A degree in economics, marketing, business or IT management or equivalent work experience
• At least 4 years’ experience in a CRM, Product, or similar commercial role within the iGaming industry.
• Proven hands-on experience working with Thunderbite / Xtremepush Gamification products and mechanics.
• Solid knowledge of probability models, reward structures, and campaign cost calculations.
• Strong understanding of gamification strategy, customer engagement, and retention within online gaming environments.
• Ability to build and maintain strong relationships with key stakeholders across multiple teams and functions.
• Excellent written and verbal communication skills in English.
• Proficiency in Spanish or Portuguese is considered a strong advantage.
• Strong organisational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Analytical and commercially minded, with a proactive approach to problem-solving and optimisation.
• At least 4 years’ experience in a CRM, Product, or similar commercial role within the iGaming industry.
• Proven hands-on experience working with Thunderbite / Xtremepush Gamification products and mechanics.
• Solid knowledge of probability models, reward structures, and campaign cost calculations.
• Strong understanding of gamification strategy, customer engagement, and retention within online gaming environments.
• Ability to build and maintain strong relationships with key stakeholders across multiple teams and functions.
• Excellent written and verbal communication skills in English.
• Proficiency in Spanish or Portuguese is considered a strong advantage.
• Strong organisational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Analytical and commercially minded, with a proactive approach to problem-solving and optimisation.
Skills & Technologies
Betsson
iGaming
Sports Betting
Casino
Operations
Agile
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