Customer Marketing Manager - Crypto — Betsson Group

Join Betsson Group as our new Customer Marketing Manager and help drive growth across our crypto markets and brands. In this role, you’ll optimise the player journey, unlock new acquisition channels and shape the future of crypto gaming within a fast-paced, international environment.

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• Support development and implementation of B2B and B2C plans, bringing strategy to life and support crypto business expansion, competitive positioning as well as user acquisition across crypto markets and brands.

• Optimize conversion funnels: wallet → deposit → first bet → repeat play.

• Drive performance-oriented marketing execution across affiliates, influencers, paid media, and partnerships.

• Collaborate with CRM on crypto-specific lifecycle campaigns (VIP, reloads, retention).

• Test and launch new acquisition channels relevant to crypto-native users.

• Act as commercial interface between Marketing, Product, Payments, Risk, and Compliance.

• Provide clear commercial input into: Crypto payments UX; Bonus mechanics and promotions; Product prioritization impacting revenue.

• Monitor industry trends, competitor activities, and regulatory developments to identify opportunities and risks.

 

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• Minimum 2 years of experience in iGaming within a commercial and crypto/blockchain capacity.

• Proven ability to drive user acquisition and revenue.

• Strong understanding of crypto casino and sportsbook.

• Detailed oriented and dependable.

• Excellent communication and interpersonal skills in English.

• High level understanding of the crypto industry: cryptocurrencies, blockchains, wallets.

• Comfortable in ambiguity and early-stage scaling environments.

Betsson iGaming Sports Betting Casino Marketing Agile