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Partner Success Manager — Betsson Group

  • Work Style On-site
  • Location Tallinn
  • Experience Manager
  • Job Type Full-time

Job Description

As a Partner Success Manager, you will be the primary point of contact within the Product Delivery organisation for Betsson's B2B partners.

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Responsibilities

• Own and maintain product delivery roadmap for each active B2B partner, validated quarterly with the partner and mapped against internal product capacity and priorities based on B2B intake council reviews

• Collaborate with Product Managers to ensure that B2B-originated requests are correctly scoped, accurately formulated, and properly prefiltered next to other backlog items.

• Facilitate go-to-market planning and communicate the completion of roadmap milestones to partners, including product demos and release updates where relevant.

• Act as main product training manager towards partners to educate key stakeholders  

• Serve as the primary partner-facing contact for product and delivery matters throughout the partner lifecycle  

• Support Bus Dev and co-chair Quarterly Business Reviews (QBRs) with each partner, covering performance data, upcoming roadmap priorities, and commercial health

• Manage escalations of delivery or SLA issues on behalf of partners, coordinating resolution internally and communicating outcomes clearly and promptly.

• Actively develop a deep understanding of each partner's market context, competitive landscape, regulatory environment, and commercial model to inform roadmap conversations.

• Act as main project onboarding manager for vanilla and less complex initiatives.  

• Work closely with the Business Development team, maintaining a clear boundary: BD owns commercial partnership terms and pipeline; PSM owns delivery-side relationship and product interface.

• Work next to Technical Account Managers who deal with the Partners technical setup and infrastructure while acting as main technical support function together with liveops teams. 

• Coach and support more junior colleagues and contribute to the recruitment and onboarding of new PSMs as the function grows. 

• Contribute to the development and continuous improvement of PSM operating standards — Business Case templates, feature requests formats, KPIs measurement frameworks, and the contact charter.

• Support knowledge transfer between the B2B and B2C intake functions where relevant, contributing to the symmetrical governance improvement that benefits both Regional Managers (RMs) with B2C focus and PSMs with B2B focus. 

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Requirements

• Prior experience in a product management, business analysis, or product delivery role — with demonstrated ability to translate commercial or partner needs into structured, actionable product requests.

• Client-facing or account management experience in a B2B context, with a track record of managing complex, multi-stakeholder relationships.

• Strong analytical and written communication skills: the PSM must be able to produce well-formed Business Cases independently, without requiring substantive rework by Product before submission.

• Experience working with agile delivery teams and familiarity with product prioritisation and backlog management processes.

• Ability to manage multiple concurrent partner portfolios, each at a different lifecycle stage, while maintaining consistent quality of attention across all active relationships.

• Demonstrated results-oriented mindset with strong influencing, problem-solving, and escalation management skills.  

• Excellent presentation and communication skills. A high level of proficiency in English is required

• Prior working experience in the iGaming industry, ideally in a B2B platform, aggregator, or turnkey operator context. 

• Working knowledge of iGaming platform architecture — sufficient to have an informed conversation with a Technical Account Manager or engineer about configuration constraints without requiring full technical support. 

• Experience working with or for B2B technology partners in regulated markets, with awareness of how regulatory and compliance requirements shape product and integration decisions. 

• Familiarity with JIRA, Confluence, and data reporting tools (Google Analytics or equivalent) used to track partner health and product performance.

• A relevant academic degree in Business, Technology, or a related discipline.  

• Proficiency in additional languages relevant to Betsson's B2B partner markets.

Skills & Technologies

Betsson iGaming Sports Betting Casino Management Agile
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