Senior SEO Specialist - Betsson Group

You are passionate about how people discover brands in a fast‑changing search landscape, and you want your work to make a visible impact. As Senior SEO Specialist on hybrid model located in Buenos Aires, you will play a key role within the LATAM Marketing team, shaping how our brand is found across traditional search and emerging discovery platforms.

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• Translate business objectives and market opportunities into prioritized SEO roadmaps that balance growth, scalability, and risk

• Monitor industry trends and conduct ongoing search and competitor research to inform and adapt market‑level SEO strategies

• Execute optimisation initiatives and audits across onsite, offsite, and technical SEO, prioritising actions by performance, efficiency, and impact

• Actively monitor performance and deliver clear insights through reporting on Organic Search and Discoverability KPIs to the LATAM SEO Manager and local marketing teams

• Collaborate with local stakeholders to embed Organic Search and Discoverability best practices, including entities, topical authority, and E‑E‑A‑T principles

• Manage deliverables from external agencies and freelancers, ensuring strong ROI, quality, and performance

• Proactively identify and mitigate SEO risks to protect brand reputation and domain performance

• Contribute to shared best practices, documentation, and learnings to raise SEO and discoverability maturity across the wider organisation

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• Strong hands‑on experience owning and executing SEO strategies in a dynamic environment

• Solid understanding of onsite, offsite, and technical SEO, including audits and optimisation at scale

• Experience translating business goals into prioritised, actionable SEO roadmaps

• Confidence analysing performance data and communicating insights to both technical and non‑technical stakeholders

• Experience working with SEO tools such as Ahrefs, SEMrush, Conductor, GA4, and AI or automation tools

• Professional working proficiency in English and native‑level Spanish (Argentina)

Nice‑to‑have:

• Experience working with AI‑driven search, discovery platforms, or emerging search experiences

• Familiarity with entity‑based SEO, topical authority, and E‑E‑A‑T frameworks

• Experience collaborating in regional or global matrix organisations

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