Senior CRM & Email Marketing Manager - SOFTSWISS

SOFTSWISS is an international tech company providing iGaming software solutions for online casinos and sportsbooks, with a distributed team working remotely across Europe and beyond.

We are hiring a Senior CRM & Email Marketing Manager to own and develop the CRM and email marketing strategy across the B2B customer lifecycle, managing HubSpot Marketing Hub and lifecycle journeys.

This is a full-time remote position offering private health insurance, sports benefits, a mental health program and free English lessons at SOFTSWISS.

Own and develop the CRM and email marketing strategy across the B2B customer lifecycle.
Plan, build and optimise email campaigns and automated lifecycle journeys in HubSpot.
Develop audience segmentation, personalisation and lead scoring to improve conversion.
Manage HubSpot Marketing Hub, workflows, CRM integrations and data quality.

5+ years of experience in CRM, email or lifecycle marketing, preferably in B2B environments.
Strong hands-on expertise with HubSpot Marketing Hub, ideally at Enterprise level.
Proven experience with automated workflows, lifecycle journeys and lead scoring.
Russian and English language skills at B2 level or higher.

CRM Email Marketing HubSpot Lifecycle Marketing B2B