Veikkaus - trust score 25/100: reputation & complaints check

Brand overview

Veikkaus, accessed via veikkausgroup.com, is an online gambling brand with a Trust Score of 25/100 (grade D), indicating notable trust concerns based on available data. The brand shows measurable search demand across 35 countries, but very limited organic search visibility with only 3 tracked keywords. Social discussion is minimal, with just 3 Reddit mentions in the past 30 days.

Key facts

Trust Score: 25/100 (grade D)
Search demand recorded across 35 countries, including AT, AU, BE, BG, CH, CL, CR, CZ, EE, FI, FR, GH, GR, HR, and IE
Only 3 organic keywords tracked via DataForSEO
3 Reddit mentions recorded in the past 30 days
Primary domain: veikkausgroup.com

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10

Regulatory 0/30

Reputation 0/20

Transparency 0/15

Infrastructure 15/15

Digital presence 2/10

Trust score breakdown 25/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest

25/100 · D

2026-08

2026-06

Change

0

2026-06 → 2026-08

Demand trend 12 mo., to Jun 2026

Avg monthly volume

3,537,468

Total (12 months)

42,449,612

Change

-780 -0%

Top 5 countries by demand

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog

Source: Affiliate Guard Dog (affiliateguarddog.com)

Technical

Analytics

Google Analytics (GA4) Google Tag Manager

Languages (5)

Arabic English Finnish German Swedish

About

Veikkaus Oy is a Finnish government-owned betting agency which holds a monopoly in the country. It was formed in 2017 as a merger of three previously existing betting and gambling agencies of Veikkaus, Fintoto and Finland's Slot Machine Association.

📖 Wikipedia

Reputation & visibility

Reddit mentions (30d): 3
Organic keywords: 3
Meta ads active: -

Where the brand is blocked

✓ Not on any blocklist we check (8 countries checked)

Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity

Veikkaus Oy · Finland

Sanctions lists

✓ No matches found

Screened against consolidated EU, UK, OFAC and UN sanctions lists

Infrastructure & domain health

Domain health: Fair (75/100)

Domain: veikkausgroup.com
Domain age: 2
SSL days left: 51
CDN: Fastly

+ SSL certificate
+ Domain age
! Backlinks
+ CDN active

Markets (55 countries)

Countries where this brand is active. Click a country for market intelligence data.

Social media

facebook instagram

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Frequently asked questions

What is the trust score of Veikkaus?

Veikkaus has a trust score of 25 out of 100, placing it in grade D (Caution). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.

How many licenses does Veikkaus hold?

Veikkaus currently holds 0 active license(s) across its operating markets. License status is verified against regulator registers weekly.

In which markets is Veikkaus active?

Veikkaus is active in 55 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).

How does Veikkaus compare to similar brands?

Brands in the same grade (D) as Veikkaus are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate Veikkaus side by side with up to three other brands.

Can Veikkaus improve its trust score?

Yes. Trust scores are recalculated monthly. If Veikkaus obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.