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Source of funds / source of wealth

Source of funds (SOF) is the origin of the specific money a player is using to gamble - the salary payment, the sale proceeds, the transfer that funded…

Definition

Source of funds (SOF) is the origin of the specific money a player is using to gamble - the salary payment, the sale proceeds, the transfer that funded this deposit. Source of wealth (SOW) is the broader origin of a person's overall assets - how they came to have money at all: employment, business ownership, inheritance, investments.

Anti-money-laundering rules require licensed gambling operators to establish both, to a depth proportionate to the risk the player presents, and to keep evidence.

The purpose is to make sure the money being staked is legitimately obtained and that gambling activity is consistent with the player's known circumstances. It is also a responsible-gambling control: if a player is depositing far more than their income could support, that is a marker of possible harm as well as possible financial crime.

In context

Operators apply SOF/SOW checks on a risk-based trigger model rather than to everyone equally: cumulative deposits or losses crossing set thresholds, rapid escalation of stakes, a politically exposed person or a sanctions or adverse-media hit, use of higher-risk payment methods, or behaviour inconsistent with the player's stated profile. Evidence ranges from payslips and bank statements for straightforward cases to company accounts, tax filings, sale contracts or professional confirmations for larger or more complex wealth.

Until satisfactory evidence is provided, the operator may cap or freeze deposits and withhold withdrawals.

For affiliates, SOF/SOW is mostly relevant as context for two things they do see. First, it is a major reason for withdrawal delays and account restrictions that generate player complaints - understanding that the operator is legally required to ask helps set accurate expectations in content.

Second, regulators increasingly criticise operators for chasing high-deposit players without checking affordability, and affiliate marketing that targets or celebrates heavy spending sits uncomfortably against that. Several large regulatory penalties in gambling have centred on operators taking substantial sums from players without establishing source of funds and without acting on the affordability signals those deposits represented.

Worked example

A player's deposits reach a threshold within three weeks. The operator requests source-of-funds evidence and pauses further deposits until it arrives.

The player provides payslips that do not support the amounts; the operator restricts the account and files an internal review. An affiliate whose content had promoted "high-roller" bonuses to this segment is asked by the operator to change the messaging.

Related terms

Frequently asked questions

What does Source of funds / source of wealth mean in iGaming?+
Source of funds / source of wealth is source of funds (sof) is the origin of the specific money a player is using to gamble - the salary payment, the sale proceeds, the transfer that funded this deposit. source of wealth (sow) is the broa……
How is Source of funds / source of wealth calculated?+
The calculation depends on the specific context, but typically involves standard iGaming metrics. See the worked example above for a practical illustration.
Why is Source of funds / source of wealth important for affiliates?+
Understanding Source of funds / source of wealth is essential for negotiating fair deals, tracking performance accurately, and maximising long-term revenue from iGaming partnerships.
What is a good source of funds / source of wealth rate?+
Benchmark rates vary by jurisdiction, product type, and deal structure. Industry averages and competitive ranges are discussed in the definition above.
How does Source of funds / source of wealth compare to alternatives?+
See the related terms below for direct comparisons between Source of funds / source of wealth and alternative approaches used across the iGaming industry.
Where can I learn more about source of funds / source of wealth?+
Browse our full iGaming glossary for 80+ terms, or explore jurisdiction matrix and commission calculator for practical tools.

Browse more iGaming terms in our glossary.

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