PPC Specialist - Soft2Bet

Soft2Bet is a platform provider delivering casino and sports betting brands, combining strong product execution, localization, and trusted local partnerships to drive sustainable growth across regulated markets.

We are hiring a PPC Specialist for our New Jersey team. You will support the day-to-day execution, monitoring, and optimization of paid media campaigns across Google Ads, Apple Search Ads, Microsoft Advertising, and Meta, helping drive acquisition for Soft2Bet's iGaming and sports betting brands.

This is a full-time on-site position offering competitive compensation and benefits, including medical, dental, and vision coverage, a 401(k) plan, and a generous PTO policy.

Launch, monitor, and optimize paid media campaigns across Google Ads, Apple Search Ads, Microsoft Advertising, and Meta
Support keyword research, audience research, and competitive analysis to improve campaign performance
Track campaign metrics and identify opportunities to improve CPA, CTR, CVR, and ROAS
Prepare performance reports and summarize insights and optimization recommendations
Support A/B testing of ad copy, creative, landing pages, and bid strategies

4-5 years of experience in PPC, SEM, paid social, or digital marketing
Familiarity with Google Ads and core paid-search and performance-marketing concepts
Strong attention to detail with campaign data, spreadsheets, and reporting tools
Understanding of key acquisition metrics, including CPA, CTR, CVR, ROAS, and budget pacing
Experience in iGaming, online gaming, or sports betting is a plus

PPC SEM Google Ads Paid Media Performance Marketing iGaming