12bet - trust score 46/100: reputation & complaints check

Brand overview

12bet is an online gambling brand operating at 12bet.com, offering sports betting and casino games with search demand across 35 countries. The brand shows mixed reputation signals: a moderate Trustpilot rating from 304 reviews contrasts with a low AskGamblers score and a low overall Trust Score of 46/100 (grade C). Low organic keyword count and Tranco rank suggest limited website visibility and organic search presence compared to larger operators.

Key facts

Trust Score: 46/100 (grade C)
Trustpilot: 4/5 average rating from 304 reviews
AskGamblers rating: 3/10
Tranco rank: 572,185; only 1 organic keyword tracked (DataForSEO)
Search demand recorded across 35 countries, including AT, AU, BE, CH, FR, and IE

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10

Regulatory 0/30

Reputation 16/20

Transparency 0/15

Infrastructure 15/15

Digital presence 1/10

Trust score breakdown 46/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest

41/100 · C

2026-08

2026-06

Change

-1

2026-06 → 2026-08

Demand trend 12 mo., to Jun 2026

Avg monthly volume

176,397

Total (12 months)

2,116,765

Change

-11,588 -6%

Top 5 countries by demand

Search interest

Query: 12bet casino

Current

36

Peak

100

Trend

↑ rising

Source: Google Trends. Values 0–100, relative

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog

Source: Affiliate Guard Dog (affiliateguarddog.com)

B2B Reviews

AskGamblers Certified

3.0/5

View review →

Reputation & visibility

Trustpilot rating: 3.9
Trustpilot reviews: 300
Reddit mentions (30d): 2
Organic keywords: 1
Tranco rank: 674887
Meta ads active: -
Google Trends: Rising

Where the brand is blocked

Blocked in 1 of 8 countries checked

Italy ADM 2 entries

12bet.com no local licence

Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity

TGP Europe Limited · Malta

Sanctions lists

Not screened

Screened against consolidated EU, UK, OFAC and UN sanctions lists

This brand accepts crypto - see the crypto casino trust ranking →

Infrastructure & domain health

Domain health: Fair (75/100)

Domain: 12bet.com
Domain age: 20
SSL days left: 2749
Referring domains: 2839
Backlink rank: 362

+ SSL certificate
+ Domain age
+ Backlinks
! CDN active

Markets (47 countries)

Countries where this brand is active. Click a country for market intelligence data.

Similar brands (Grade C)

iGaming 59/100

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Rizk 57/100

Frequently asked questions

What is the trust score of 12bet?

12bet has a trust score of 46 out of 100, placing it in grade C (Moderate). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.

How many licenses does 12bet hold?

12bet currently holds 0 active license(s) across its operating markets. License status is verified against regulator registers weekly.

In which markets is 12bet active?

12bet is active in 47 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).

How does 12bet compare to similar brands?

Brands in the same grade (C) as 12bet are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate 12bet side by side with up to three other brands.

Can 12bet improve its trust score?

Yes. Trust scores are recalculated monthly. If 12bet obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.